The Selling of the President, 1968
What makes you cast your ballot?\ A Presidential candidate or a good campaign?\ How he stands on the issues or how he stands up to the camera?\ The Selling of the President is the enduring story of the 1968 campaign that wrote the script for modern Presidential politicking—and how that script came to be. It introduces:\ \ Harry Treleaven, the first adman to suggest that issues bore voters, that image is what counts\ Roger Ailes, a PR man who coordinated the TV presentations that delivered...
Search in google:
McGinniss examines the repackaging of Richard Nixon by the men--Roger Ailes, now working on the George Bush campaign, and Frank Shakespeare--who first suggested that issues ... Brills Content This 1969 classic showed telvision's power in packaging a politician into a product like a bar of soap. In the 30-plus years since its publication, the book still resonates with what remains the most formidable challenge for a candidate: image control.
\ Brills ContentThis 1969 classic showed telvision's power in packaging a politician into a product like a bar of soap. In the 30-plus years since its publication, the book still resonates with what remains the most formidable challenge for a candidate: image control.\ \ \ \ \ Geoffrey WolffShows how a clutch of salesmen, cameramen, and speechwriters adjusted Richard Nixon's image by manipulating television—or us—on his behalf.\ —Newsweek\ \ \ Life Magazine“An appalled, savage and charming chronicle of Mr. Nixon’s 1968 electoral campaign.”\ \ \ \ \ Washington Post“Devastatingly funny and angry…McGinniss has given us a damning but terribly amusing picture of the flackery in one campaign…The problem will be around longer than Nixon will…You can read this book and laugh—-or maybe weep a little at how you were sold a president.”\ \ \ \ \ Washington Post Book World“McGinniss blessed this land with his book 'The Selling of the President, 1968'.”\ \
