The Small Business Bible: Everything You Need to Know to Succeed in Your Small Business
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A massively expanded and updated edition of the ultimate small business resource Whether you're a novice entrepreneur or a seasoned pro, The Small Business Bible offers you everything you need to know to build and grow your dream business. It shows you what really works (and what doesn't!) and includes scores of tips, insider information, stories, and proven secrets of success. Even if you've run your own business for years, this handy guide keeps you up to date on the latest business and tech trends. This one-of-a-kind book includes fifteen entirely new chapters on such vital twenty-first-century topics as green businesses, easy online advertising and marketing, technology and mobility, and e-commerce. More comprehensive than ever, yet as easy to read and understand as always, The Small Business Bible, Second Edition is everything you need to turn your entrepreneurial dream into a profitable reality. Here you will find a gold mine of cutting-edge business-building strategies and advice on virtually every topic important to today's small business owner, including: Developing your idea and writing a winning business plan Buying a great business or franchise Hassle-free hiring, rewarding, and firing of employees Creating a powerful, memorable small business brand Understanding insurance and legalese Thriving in a global economy Designing a killer Web site Marketing, advertising, and growing your business made easy Building a great home-based business Operating and growing on a shoestring budget
Ch. 1In the beginning3Ch. 2Choosing the right business13Ch. 3Buying an existing business23Ch. 4Understanding your market31Ch. 5Calculating your startup costs41Ch. 6Write a winning business plan47Ch. 7Structuring your business57Ch. 8The money hunt67Ch. 9Location, location, location81Ch. 10Branding 10187Ch. 11Products and inventory95Ch. 12Successful pricing strategies103Ch. 13Small business technology111Ch. 14Small business software119Ch. 15Accounting ease129Ch. 16Making a profit137Ch. 17Getting and extending credit147Ch. 18Insurance157Ch. 19Get a handle on taxes165Ch. 20Legal ease I175Ch. 21Legal ease II185Ch. 22Successful advertising strategies195Ch. 23Marketing muscle209Ch. 24Your web presence225Ch. 25Exodus237Ch. 26Hiring and firing249Ch. 27Employee benefits demystified259Ch. 28Training and motivating your staff269Ch. 29Extraordinary sales and exemplary customer service283Ch. 30Selecting the right Franchise297Ch. 31Franchise success secrets307Ch. 32The home-based business317Ch. 33Successful home-based business strategies325Ch. 34The shoestring entrepreneur337Ch. 35Marketing on a shoestring349Ch. 36Small business success secrets I : money365Ch. 37Small business success secrets II : vision375AppSample business plan381
