Praise for THE SUPERNOVA ADVISOR\ "Grow your business by shrinking it? Counterintuitive, to be sure, but it works! As developed by Rob Knapp and his team, Supernova literally has revolutionized the practice of wealth management."\ —James Gorman, President and COO, Global Wealth Management Group, Morgan Stanley\ "The Supernova process has changed financial advisors' businesses and lives. Those who have embraced Supernova have seen rapidly growing businesses, more efficient use of time, and...
The Supernova Model is a client service, client acquisition, and practice management model that drives an explosive acceleration in revenue and client satisfaction by capitalizing upon the 80/20 Rule. First implemented by financial advisors at Merrill Lynch—under the leadership of author Rob Knapp—it has grown increasingly popular within the financial services industry. The Supernova Advisor skillfully outlines this proven model and reveals how it can be used to create an exceptional experience for your clients, while significantly growing your business.
Foreword ixAcknowledgments xvIntroduction: Stepping onto the Invisible Bridge: Your Journey toward the Exceptional xixThe Trouble with Success: The Tyranny of the 80/20 Rule 1Contact: The Humble Foundation of the Ultimate Client Experience 9Segmentation: The Supernova Non-negotiable 19Organization: Promises Made, Promises Kept 41Planning: Inspired Action 57Acquisition: Explosive Growth under Control 73Leading the Practice: Leaders Developing Leaders 91Final Thoughts on Moving Forward 113About the Author 117Index 119