Theatre: Producing and the Theatre Business
Published to coincide with the 60th anniversary of the Tony Awards®, the launch of the new Working in the Theatre series from The American Theatre Wing, founder of the Tony Awards®, promises to be one of the most exciting theatrical-publishing events ever.\ For more than 30 years, the Wing has produced the Working in the Theatre seminars, a series that features the greatest names in theatre. In book form for the first time, these compact volumes—at an affordable paperback price for...
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Countless Stars and Executives of the Stage have participated in the American Theatre Wing's Working in the Theatre programs. Well known for creating The Tony[Registered] Awards, the American Theatre Wing has sponsored these programs for more than thirty years. In wide-ranging and dynamic conversations, these great talents talk not to an interviewer but with each other, exploring every aspect of the behind-the-scenes world of some of the greatest shows ever produced: the fascinating process of creating and financing them. What is a Producer? How is a Broadway or Off-Broadway Show Financed? What are the strategies in Marketing a Show? How Do Producers and Unions Interact? What are the Special Issues of Not for Profit Producers? What is the Role of the Critic?An Added Feature of this book is the edited In Depth excerpts from seminars on the financial and artistic challenges faced and overcome in bringing these recent hits to the Broadway stage: Avenue Q, The Drowsy Chaperone, Hairspray, Mamma Mia![Trademark], The Producers, and Thoroughly Modern Millie. For the First Time in the thirty-year history of the Working in the Threatre programs, this book gathers the insights of more than 100 top professionals-producers, advertising and marketing executives, union officials, critics, writers, and actors-on the business of a creative enterprise. These people speak directly to us about what it is really like to work in the theatre.
Foreword Elizabeth Ireland McCann 9Introduction 11What Is a Producer? 17In Depth: The Producers 28In the Beginning 38In Depth: The Drowsy Chaperone 46What about the Money? 53In Depth: Mamma Mia! 59Marketing 68In Depth: Hairspray 76Going out of Town 82The Revival 86Unions 91Broadway and Off-Broadway 97In Depth: Avenue Q 102Not-for-profit and Regional Theatres 112In Depth: Thoroughly Modern Millie 125The Critics 136Final Illuminations 148Cast of Participants 153Index of Names and Titles 168On the American Theatre Wing and CUNY TV 173
