Tipping Point: How Little Things Can Make a Big Difference
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Defining that precise moment when a trend becomes a trend, Malcolm Gladwell probes the surface of everyday occurrences to reveal some surprising dynamics behind explosive social changes. He examines the power of word-of-mouth and explores how very small changes can directly affect popularity. Perceptive and imaginative, The Tipping Point is a groundbreaking book destined to overturn conventional thinking in business, sociological, and policy-making arenas. Business Week ...an imaginative...treatise that's likely...to generate some buzz...it's hard not to be persuaded by Gladwell's thesis. Not only does he assemble a fascinating mix of facts in support of his theory...but he also manages to weave everything into a cohesive explanation of human behavior. What's more, we appreciate the optimism of a theory that supports, as another pundit once called it, the power of one...there's little doubt that the material will keep you awake...
Introduction3 1The Three Rules of Epidemics152The Law of the Few: Connectors, Mavens, and Salesmen303The Stickiness Factor: Sesame Street, Blue's Clues, and the Educational Virus894The Power of Context (Part One): Bernie Goetz and the Rise and Fall of New York City Crime1335The Power of Context (Part Two): The Magic Number One Hundred and Fifty1696Case Study: Rumors, Sneakers, and the Power of Translation1937Case Study: Suicide, Smoking, and the Search for the Unsticky Cigarette2168Conclusion: Focus, Test, and Believe253 Endnotes260Acknowledgments271Index273
