Trademarks and Unfair Competition: Law and Policy, Third Edition
Students and instructors alike will welcome the new edition of this highly accessible and engaging casebook. Thoroughly updated to reflect recent developments, Trademarks and Unfair Competition: Law and Policy, Second Edition, continues to feature a complete, balanced, and teachable approach to the trademarks and unfair competition course.\ This comprehensive casebook is well written and clearly organized. Among the features that make it a success:\ \ The many strands of trademark and unfair...
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Organizing the many strands of trademark and unfair competition doctrine around a helpful conceptual framework, Trademarks and Unfair Competition: Law and Policy , now in its Third Edition , is teachable, balanced, and up to date. Its traditional
Part I: Foundations and Purposes of Trademark and Unfair Competition LawChapter 1. Introduction to Trademarks and Unfair Competition LawPart II: Creation of Trademark RightsChapter 2. DistinctivenessChapter 3. FunctionalityChapter 4. UseChapter 5. RegistrationPart III: Scope and Enforcement of Trademark RightsChapter 6. Geographic Limits on Trademark RightsChapter 7. Confusion-Based Trademark Liability TheoriesChapter 8. Non-Confusion-Based Trademark Enforcement TheoriesChapter 9. Permissible Uses of Another’s TrademarksChapter 10. False AdvertisingChapter 11. Trade Identity Rights in One’s Persona: Endorsement, Attribution, and PublicityChapter 12. Remedies
