Uncommon Grounds: The History Of Coffee And How It Transformed Our World
Uncommon Grounds tells the story of coffee from its discovery on a hill in Abyssinia to its role in intrigue in the American colonies to its rise as a national consumer product in the twentieth century and its rediscovery with the advent of Starbucks at the end of the century . A panoramic epic, Uncommon Grounds uses coffee production, trade, and consumption as a window through which to view broad historical themes: the clash and blending of cultures, the rise of marketing and the national...
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The first comprehensive business and social history of coffee, written by the author of a successful history of Coca-Cola. There are plenty of books for the coffee connoisseur, full of advice about where to find the best beans and how to brew the perfect cup, but none of them comes close to this remarkable story. Economist Mr Pendergrast provides a stolid analysis of [Starbucks'] rise to prominence, and waxes eloquent about coffee being the millennial elixir in the Age of Starbucks"....Who knows? By restoring some of the magic that propelled coffee to greatness in the first place, Starbucks may well help launch the next great revolution.
Prologue: The Oriflama HarvestIntroduction: Puddle Water or Panacea?Pt. 1Seeds of Conquest1Coffee Colonizes the World32The Coffee Kingdoms213The American Drink454The Great Coffee Wars of the Gilded Age635Hermann Sielcken and Brazilian Valorization776The Drug Drink95Pt. 2Canning the Buzz7Growing Pains1158Making the World Safe for Coffee1439Selling an Image in the Jazz Age15510Burning Beans, Starving Campesinos17911Showboating the Depression18912Cuppa Joe217Pt. 3Bitter Brews13Coffee Witch Hunts and Instant Nongratification23514Robusta Triumphant257Pt. 4Romancing the Bean15A Scattered Band of Fanatics29116The Black Frost31717The Specialty Revolution33718The Starbucks Experience36719Final Grounds389AppHow to Brew the Perfect Cup427Notes431Bibliography461List of Interviews497Acknowledgments499Index503
