Unstoppable: Finding Hidden Assets to Renew the Core and Fuel Profitable Growth
Over the next decade, two out of every three companies will face the challenge of their corporate lives: redefining their core business. Buffeted by global competition and facing an uncertain future, more and more executives will realize that they must make fundamental changes in their core even as they continue delivering the goods and services that keep them in business today.\ \ Unstoppable shows these managers how to look deep within their organizations to find undervalued, unrecognized,...
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Over the next decade, two out of every three companies will face the challenge of their corporate lives: redefining their core business. Buffeted by global competition and facing an uncertain future, more and more executives will realize that they must make fundamental changes in their core even as they continue delivering the goods and services that keep them in business today. Unstoppable shows these managers how to look deep within their organizations to find undervalued, unrecognized, or underutilized assets that can serve as new platforms for sustainable growth. Drawing on more than thirty interviews with CEOs from companies such as De Beers, American Express, and Samsung, it shows readers how to recognize when the core needs reinvention and how to deploy the "hidden assets" that can be the basis for tomorrow's growth. Building on the author's previous books, Profit from the Core and Beyond the Core, this book shows how any company in crisis can transform itself to become truly unstoppable. BusinessWeek Zook provides solid...ground-breaking, advice for finding the strengths that lie dormant within a company.
Acknowledgments viiIntroduction xiUnsustainable to Unstoppable 1When to Redefine the Core 27Undervalued Business Platforms 61Untapped Customer Insights 85Underutilized Capabilities 117Managing Through the Growth Cycle 151Appendix 166Notes 173Bibliography 177Index 183About the Author 189
\ The Los Angeles TimesUnearthing and redeploying assets is not a quick-fix solution...Transformation takes place in stages, like the gradual growth from childhood to adulthood. [I]t is not necessarily the strongest but the most adaptable that will survive.\ \ \ \ \ BusinessWeekZook provides solid...ground-breaking, advice for finding the strengths that lie dormant within a company.\ \ \ The EconomistGood ideas about how companies can squeeze their core businesses for all they are worth.\ \ \ \ \ The Wall Street JournalOften executives miss the best option for growth even though it is right in the company's own backyard.\ \ \ \ \ The Financial TimesBased on a thorough analysis of a rich set of data, and supported by extended interviews with and studies of a range of corporations . . .\ \
