What's Stopping You?: Shatter the 9 Most Common Myths Keeping You from Starting Your Own Business
“This book dispels the myths surrounding the process of starting a business, and gives hope and encouragement to people who would like to give it a try.”\ –Tim Berry, Founder and CEO, Palo Alto Software Creators of the World’s Most Popular\ “Bruce Barringer and Duane Ireland’s new book, What’s Stopping You? is an insightful and thought-provoking examination of nine common myths that discourage individuals from starting new businesses. … This book is much-needed and long overdue…. The value of...
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Follow Your Dream! Start Your Own Winning Business—Now! •Get past the myths that keep you from making the leap •Gain the practical skills and confidence you need to succeed •Quickly evaluate business ideas and pick a winner •Launch your company and watch it grow and profit Build the business you’ve always dreamed of! Take control of your future and achieve the breakthrough success that’s only possible when you’re working for yourself. You can do it–and this book will show you how. Forget the myths that have been standing in your way. You don’t need to be rich. You don’t need extensive business experience. You don’t need to be a genius. You don’t need a revolutionary product or service. You can handle the risk, the competition, and the challenges. The proof’s on every page of this book: case studies of “ordinary” people building great businesses and practical techniques you can use, too–every step of the way! Ever thought about starting a business? What’s stopping you? What if the reasons you have held you back are aren’t true? Unleash your potential! This book proves you don’t need superhuman talent or resources to launch a winning new business–and teaches you everything you do need! The authors demolish the 9 myths that have been standing in your way for too long. You’ll learn why far more businesses succeed than you’ve been told...why you don’t need a breakthrough product to succeed...and a whole lot more. You’ll discover great new businesses launched by “ordinary” people...practical tips foravoiding pitfalls...and foolproof ways to quickly evaluate new business ideas. Authored by two of America’s leading experts on entrepreneurship, this book gives you what it takes to win: start-to-finish, real-world help and powerful inspiration. Publishers Weekly In this trim but comprehensive and engaging book, Barringer and Ireland (Entrepreneurship: Successfully Launching New Ventures) dispel the myths that prevent the typical American from starting a new business. The authors weave their academic research and business incubation fieldwork with stories from real life startups, refuting claims that entrepreneurship entails colossal risk, requires a great deal of money, demands extensive business experience or is dependent on the perfect product or service. This book is refreshingly pragmatic while still being encouraging; it addresses the obstacles at each stage of entrepreneurship, including overcoming psychological barriers to quitting a day job, identifying and developing the right idea, financing and running effective public relations and marketing campaigns on shoestring budgets. Simultaneously upbeat and instructive, this book offers the aspiring business owner a practical push toward taking the entrepreneurial plunge. (June)Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Praise Quotes for What's Stopping You?Praise Quotes for What's Stopping You?\ "This book dispels the myths surrounding the process of starting a business, and gives hope and encouragement to people who would like to give it a try."\ —Tim Berry Founder and CEO, Palo Alto Software Creators of the World's Most Popular\ © Copyright Pearson Education. All rights reserved.
Pt. I Getting Started - It May Not Be As Hard As You Think 1Ch. 1 Myth No. 1: It Takes an Extraordinary Person to Start a BusinessTruth No. 1: You Can Do It! 3Ch. 2 Myth No. 2: Starting a Business Involves Lots of RiskTruth No. 2: It May Not Be as Risky as You Think 23Ch. 3 Myth No. 3: It Takes a Lot of Money to Start a BusinessTruth No. 3: It Might Not Cost as Much as You Think 43Ch. 4 Myth No. 4: It Takes a Great Deal of Business Experience to Start a Successful BusinessTruth No. 4: Successful Businesses Are Started by People with All Levels of Business Experience 67Ch. 5 Myth No. 5: The Best Business Ideas Are Already TakenTruth No. 5: There Are an Infinite Number of Possibilities for Good Business Ideas 87Pt. II Running and Growing a Business - Don't Underestimate Your Chances 111Ch. 6 Myth No. 6: No One Can Compete Against Wal-Mart and the Other Big-Box RetailersTruth No. 6: You Can Compete Against the Big-Box Retailers if You Have the Right Plan 113Ch. 7 Myth No. 7: It's Almost Impossible for a New Business to Get NoticedTruth No. 7: There Are Many Ways for New Businesses to Get Noticed and Recognized 133Ch. 8 Myth No. 8: The Internet Isn't What It Was All Hyped Up to BeTruth No. 8: There Are Many Legitimate and Enjoyable Ways to Make Money Online 157Ch. 9 Myth No. 9: It's Easy to Start a Business, But It's Difficult and Stressful to Grow OneTruth No. 9: Businesses Can Be Grown Profitably and Enjoyably 179Index 205
\ Publishers WeeklyIn this trim but comprehensive and engaging book, Barringer and Ireland (Entrepreneurship: Successfully Launching New Ventures) dispel the myths that prevent the typical American from starting a new business. The authors weave their academic research and business incubation fieldwork with stories from real life startups, refuting claims that entrepreneurship entails colossal risk, requires a great deal of money, demands extensive business experience or is dependent on the perfect product or service. This book is refreshingly pragmatic while still being encouraging; it addresses the obstacles at each stage of entrepreneurship, including overcoming psychological barriers to quitting a day job, identifying and developing the right idea, financing and running effective public relations and marketing campaigns on shoestring budgets. Simultaneously upbeat and instructive, this book offers the aspiring business owner a practical push toward taking the entrepreneurial plunge. (June)\ Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.\ \
