What the Dog Saw: And Other Adventures
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What is the difference between choking and panicking? Why are there dozens of varieties of mustard-but only one variety of ketchup? What do football players teach us about how to hire teachers? What does hair dye tell us about the history of the 20th century?In the past decade, Malcolm Gladwell has written three books that have radically changed how we understand our world and ourselves: The Tipping Point; Blink; and Outliers. Now, in What the Dog Saw, he brings together, for the first time, the best of his writing from TheNew Yorker over the same period.Here is the bittersweet tale of the inventor of the birth control pill, and the dazzling inventions of the pasta sauce pioneer Howard Moscowitz. Gladwell sits with Ron Popeil, the king of the American kitchen, as he sells rotisserie ovens, and divines the secrets of Cesar Millan, the "dog whisperer" who can calm savage animals with the touch of his hand. He explores intelligence tests and ethnic profiling and "hindsight bias" and why it was that everyone in Silicon Valley once tripped over themselves to hire the same college graduate."Good writing," Gladwell says in his preface, "does not succeed or fail on the strength of its ability to persuade. It succeeds or fails on the strength of its ability to engage you, to make you think, to give you a glimpse into someone else's head."What the Dog Saw is yet another example of the buoyant spirit and unflagging curiosity that have made Malcolm Gladwell our most brilliant investigator of the hidden extraordinary. The New York Times Book Review - Steven Pinker Gladwell is a writer of many gifts. His nose for the untold back story will have readers repeatedly muttering, "Gee, that's interesting!" He avoids shopworn topics, easy moralization and conventional wisdom, encouraging his readers to think again and think different. His prose is transparent, with lucid explanations and a sense that we are chatting with the experts ourselves. Some chapters are masterpieces in the art of the essay.
PrefacePART ONE:"To a worm in horseradish, the world is horseradish."Obsessives, pioneers, and other varieties of minor genius. The PitchmanRon Popeil and the conquest of the American kitchenThe Ketchup ConundrumMustard now comes in dozens of different varieties. Why has ketchup stayed the same?Blowing UpHow Nassim Taleb turned the inevitability of disaster into an investment strategy.True ColorsHair Dye and the hidden history of postwar AmericaJohn Rock's ErrorWhat the inventor of the birth control pill didn't know about women's healthWhat the Dog SawCesar Millan and the movements of masteryPART TWO:"It was like driving down an interstate looking through a soda straw."Theories, Predictions and DiagnosesOpen SecretsEnron, intelligence and the perils of too much informationMillion Dollar MurrayWhy problems like homelessness may be easier to solve than to manageThe Picture ProblemMammography, air power, and the limits of looking.Something BorrowedShould a charge of plagiarism ruin your life?Connecting the DotsThe paradoxes of intelligence reform.The Art of FailureWhy some people choke and others panicBlowupWho can be blamed for a disaster like the Challenger explosion? No one, and we'd better get used to it. PART THREE:" 'He'll be wearing a doubled breasted suit. Buttoned.'-and he was."Personality, character and intelligence.Most Likely to SucceedHow do we hire when we can't tell who's right for the job.Dangerous MindsCriminal profiling made easyThe TalentMythAre smart people over-rated?Late BloomersWhy do we equate genius with precocity?The New Boy NetworkWhat do job interviews really tell us? TroublemakersWhat pit bulls can teach us about crime
