Women in Mass Communication
The Third Edition of Women in Mass Communication provides a new generation of students with an insightful examination of women in the journalism and mass communication professions. In this seminal volume, editors Pamela Creedon and Judith Cramer offer ideas and directions for improving the status of women—and men— working in the field.
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This landmark volume has been considerably expanded and updated in this new edition. With particular emphasis on race and culture, leading scholars in the field provide compelling analyses of the ways in which feminist theory and perspectives have been incorporated into mass communication. They examine the status of women in the mass communication industries, from sporadic breakthroughs to the continuing sexism and economic inequities that pervade the profession.
1Introduction : we've come a long way, maybe ...32Sexed and gendered bodies in journalism textbooks93How to stir up a hornets' nest : studying the implications of women journalism majors234Women in newspaper journalism (since the 1990s)355Women's salary and status in the magazine industry476Radio : the more things change ... the more they stay the same597Women and minorities in commercial and public television news, 1994-2004738Women in public relations : success linked to organizational and societal cultures859Advertising women : images, audiences, and advertisers9710The power to improve lives : women in health communication10911Scholastic media : women in quantity and quality ... but is that enough?12112Increased legitimacy, fewer women? : analyzing editorial leadership and gender in online journalism13313Women journalists in Toyland and in the locker room : it's all about the money14714Three steps forward and two steps back? : women journalists in the western world between progress, standstill, and retreat16115Bewitched, bedeviled, and left behind : women and mass communication in a world of faith17716The global context of women in communication19117On the margins : examining the intersection of women and the law of mass communication20918Situating "the other" : women, racial, and sexual minorities in the media22119Myths of race and beauty in teen magazines : a semiotic analysis23320The social construction of leadership and its implications for women in mass communication24721Got theory?25722Our conclusion : gender values remain, inequity resurges, and globalization brings new challenges275
