Affiliate Marketing on the Web: How to Use and Profit from Affiliate Marketing Programs
Affiliate marketing is a highly profitable online advertising method in which Web site merchants pay independent third parties to promote the products or services of an advertiser on their Web site. In other words, affiliate marketing involves posting a company's banner on your Web site or blog and attempting to send visitors to their Web site. If someone clicks on that banner or goes to that site and buys something, you will be paid a commission. While some affiliates pay only when a sale is...
Search in google:
Affiliate marketing is a highly profitable online advertising method in which Web site merchants pay independent third parties to promote the products or services of an advertiser on their Web site. In other words, affiliate marketing involves posting a company's banner on your Web site or blog and attempting to send visitors to their Web site. If someone clicks on that banner or goes to that site and buys something, you will be paid a commission. While some affiliates pay only when a sale is made, some selling big ticket items like cars, credit cards, travel, and so forth have modified the model and pay for qualified leads. Affiliate marketing is now viewed as a key component of a company's online marketing strategy.Affiliate marketing is an advertising technique that originally was developed by Amazon.com. In this new book you will learn how to master the art and science behind affiliate marketing in a matter of hours. By investing a few dollars you can easily increase the number of visitors to your Web site and significantly increase sales. If you want to drive high quality, targeted traffic to your site, there is no better way than affiliate marketing. Since you only pay when a sale is made, your marketing dollars are being used more effectively and efficiently compared to any other advertising method.The keys to success in affiliate marketing are knowing what you are doing, devising a comprehensive and well-crafted advertising plan, and knowing the relationships between your Web site, search engines, PPC advertising, and campaign methodology. This groundbreaking and exhaustively researched new book will provide everything you need to know to get you started on generating high-volume, high quality leads. You will learn the six steps to a successful campaign: keyword research, software needed, copy editing, setup and implementation, performance analysis, return on investment, and reporting and avoiding PPC fraud.In addition, we spent thousands of hours interviewing hundreds of today's most successful affiliate marketing masters. This book is a compilation of their secrets and proven successful ideas. Additionally, we give you hundreds of tips and tricks to ensure your Web site is optimized for maximum search engine effectiveness, which will drive business to your Web site and increase sales and profits. You will find actual case studies from companies who have used our techniques and achieved unprecedented success. If you are interested in learning hundreds of hints, tricks, and secrets on how to implement affiliate marketing, optimizing your Web site for maximum search engine effectiveness, developing a cost-effective marketing campaign, and ultimately earning enormous profits, this book is for you.
Chapter 1 Introduction 17Affiliate Marketing Options 18Who Is This Book For? 19How This Book Is Organized 20Affiliate 101: The Basics You Need to Know About Affiliate Marketing 20Market Research 21How Do I Get Started? 21Becoming an Affiliate of Others 21Hosting and Implementing an Affiliate Program 22Optimizing Your Web Site and Affiliate Program 22Affiliate Program Software & Networks 22Marketing and Promoting Your Web Site, Blog, and Affiliate Program 23Other Revenue-Generating Techniques to Use With Affiliate Programs 23Chapter 2 Affiliate 101 - The Basics You Need to Know 27Our Affiliate Marketing Case Study 28History of Affiliate Marketing 32Crash Course in Affiliate Marketing 32Affiliate Marketing Networks 33Affiliate Marketing Principles 34Picking the Right Product 41Effective Product Web Copy or Sales Material 41The Sales Letter Style of Web Copy 41Advantages of the Sales Letter Web Copy Approach: 42Midwest Book Review 46Affiliate Links and How to Deal With Them 46Promoting Your Affiliate Program 48Affiliate Program Payment Methods 49The Challenges of Managing Affiliate Marketing 50Tiered Affiliate Marketing 52Cross-Selling and Up-Selling 52How to Attract Affiliates 53Hiring an Affiliate Manager 53Promoting Your Affiliate Program on Your Own 54How to Make Your Affiliates More Effective 56Growing Your Affiliate Numbers 56Cookies and Affiliates 57Multi-Tier Marketing and Commissions 59Chapter 3 Market Research 61Performing a Market Analysis and Market Research 62Establishing Marketing Strategies 66Chapter 4 How Do I Get Started? 69Affiliate Networks69Affiliate Networks 72Become an Affiliate of Others 73Establishing Your Own Affiliate Program 74Joined a Great Affiliate Program - But No Commissions? 79Soggy Cookies 79Multiple Payment Methods 81Monitor Your Affiliate Arrangements 84Chapter 5 Becoming an Affiliate of Others 87Signing Up as an Affiliate 90Logging Into Your Affiliate Account 96Integrating Affiliate Links Into Your Web Site 103Monitoring Affiliate Performance and Tracking Sales 106Chapter 6 Hosting and Implementing an Affiliate Program 111How to Get Started With an Affiliate Program 111Affiliate Network Service Agreement 112Managing Your Affiliate Program 119Data Feeds 124Customer Returns 125Communicate With Your Merchants 128Dealing With Merchants 129Demonstrate Your Web Marketing Prowess 130Be Professional in Your Communications 130Chapter 7 Optimizing Your Web Site, Blog & Affiliate Program 133Organic Search Engine Optimization (SEO) 134Organically Optimizing Your Web Site and Blog 134Google Webmaster Guidelines 135Google Webmaster Central 135Site Status Wizard 136Google Webmaster Tools 137Adding Your Web Site or Blog to Google 140Other Google Search Engine Optimization Resources 140Search Engine Optimization Techniques 141Successful Search Engine Optimization 142Meta Tag Definition and Implementation 143The Title Tag 146The Description Tag 146The Keywords Tag 148The Robots Tag 149Other Meta Tags 149ALT Tags 150How to Use the Correct Keywords 152Optimization of Web Page Content 153Optimize Your Web Site 154Web Site Optimization Tips, Hints, and Secrets 155Web Design & Optimization Suggestions 159How Do Search Engines Work? 163Using a Search Engine Optimization Company 164Search Engine Registration 167Search Engine Optimization Checklist 170Free Web Site Search Engine Submission Sites 171Things NOT to Do on a Web Site or Blog 174Chapter 8 Affiliate Program Software 175Types of Affiliate Marketing Software 176Key features include: 182Chapter 9 Marketing Your Web Site and Affiliate Program 191Affiliate Directories 191Promoting Your Affiliate Program 192Affiliate Content Pages 197Marketing Your Program 198Affiliate Program Directories and Forums 198Affiliate Networks 199Personal Approaches 200Buying Lists 201Screening Affiliates 201Combating Affiliate Fraud 203Communicating With Your Affiliates 204Going the Extra Mile 204About the Author 208Chapter 10 Other Revenue-Generating Techniques to Use With Affiliate Marketing 209Google AdSense 209Google AdSense Program Policies 212Setting Up Google AdSense on Your Web Site 212How to Set Up Your Google Referrals 216Hints and Tips for Maximizing Google AdSense on Your Web Site 217Introduction to Pay-Per-Click Advertising 219Pay-Per-Click Advertising Walkthrough 221Google AdWords Pay-Per-Click Benefits 222Cost of Google AdWords Pay-Per-Click Advertising 223Tips, Tricks, and Secrets for Google AdWords Pay-Per-Click Advertising 224Chapter 11 Affiliate Mistakes 235Spam and Phishing 241Chapter 12 Ideas to Grow & Stimulate Your Affiliate Program 250Promoting Your Business in the Media 250Gaining the Trust of Customers and Clients 252Increasing Your Public Profile 252Ideas to Improve Your Web Site and Affiliate Program 253Chapter 13 Summary 255Apopendix I Affiliate Marketing Case Studies 257Appendix II Interviews with Affiliate Marketing Experts 271Appendix III Expert Affiliate Advice, Tips and Hints 333Appendix IV Glossary 349Appendix V Recommended Reference Library 355How to Use the Internet to Advertise, Promote and Market Your Business or Web site- With Little or No Money 339The Complete Guide to Google Advertising- Including Tips, Tricks, & Strategies to Create a Winning Advertising Plan 340Online Marketing Success Stories: Insider Secrets from the Experts Who Are Making Millions on the Internet Today 341The Ultimate Guide to Search Engine Marketing: Pay-Per-Click Advertising Secrets Revealed 342The Complete Guide to E-mail Marketing: How to Create Successful, Spam-Free Campaigns to Reach Your Target Audience and Increase Sales 344How to Open and Operate a Financially Successful Web-Based Business (With Companion CD-ROM) 346The Secret Power of Blogging: How to Promote and Market Your Business, Organization, or Cause with Free Blogs 349Word Of Mouth Advertising Online & Off: How to Spark Buzz, Excitement, and Free Publicity for Your Business or Organization-With Little or No Money 351How to Open & Operate a Financially Successful Web site Design Business: With Companion CD-ROM 353The Complete Guide to Writing Web-Based Advertising Copy to Get the Sale: What You Need to Know Explained Simply 354Internet Marketing Revealed: The Complete Guide to Becoming an Internet Marketing Expert 355Author Biography 372Index 375
