Apple Confidential 2.0: The Definitive History of the World's Most Colorful Company
Apple Confidential examines the tumultuous history of America's best-known Silicon Valley start-up—from its legendary founding almost 30 years ago, through a series of disastrous executive decisions, to its return to profitability, and including Apple's recent move into the music business. Linzmayer digs into forgotten archives and interviews the key players to give readers the real story of Apple Computer, Inc. This updated and expanded edition includes tons of new photos, timelines, and...
Search in google:
Linzmayer (a user-interface designer and journalist) recounts the history of the Apple corporation, from its humble beginnings in its founder's garage to the latest innovations. The book tells of the difficulties of creating the original Mac, details the development of many computers and systems since then, and provides a timeline for every Mac model. It also profiles the company's CEOs and its most influential designers. Annotation ©2004 Book News, Inc., Portland, OR
AcknowledgmentsIntroductionThe Genesis of Apple1Woz's Wanderings27The Apple III Fiasco41Code Names Uncovered45Millionaire Mania59The Strangest Bedfellow of All67From Xerox, with Love73The Making of Macintosh85Macintosh Insiders103The Greatest Commercial That Almost Never Aired109The Mac Meets the Press115Mac Models Timeline121Why 1985 Wasn't like 1984143Telecom Troubles147The Remarkable Rise and Fabulous Fall of John Sculley153Windows: What Went Wrong?169The Fallen Apple183What Jobs Did NeXT207The Pixar Phenomenon217The Star Trek Saga229From Diesel to Doctor233The Clone Quandary245The Doctor's Strong Medicine263The Copland Crisis273Happily Ever Apple?289Bibliography307Index311
\ From Barnes & NobleThe Barnes & Noble Review\ Few companies are as endlessly fascinating as Apple. If you want to know Apple’s real history -- absent the “reality distortion field” -- it’s finally been written. \ Apple Confidential pulls no punches. Owen Linzmayer reveals how Steve Jobs cheated Steve Wozniak on one of their first business deals (if Wozniak had realized, Apple might never have been launched). You’ll learn why Apple’s 1984 commercial almost never ran; why so many pundits predicted the Mac would fail; what it took to deliver OS X; how Apple rose, and fell, and rose again. If you’re passionate about your Mac, or the company that made it, this one’s a must-read. Bill Camarda\ Bill Camarda is a consultant, writer, and web/multimedia content developer. His 15 books include Special Edition Using Word 2003 and Upgrading & Fixing Networks for Dummies, Second Edition.\ \ \
