Be #1 on Google - 52 Fast and Easy Search Engine Optimization Tools to Drive Customers to Your Web Site
Search in google:
Google Your Way to the Top of Your Industry!It’s great to have a punchy Web site, but if you aren’toptimizing your search-engine presence, you’re just anothercompany lost in cyberspace.With Be #1 on Google, you can instantly put your companyin the top spot of relevant online searches—and dramaticallyincrease sales. An international expert in search-engineoptimization, Jon Smith explains how to draw seriouscustomers—not curious or bored Web surfers—to your site by Registering with Google Coming up with the best keywords Thinking like your customers Making your site totally accessible Using metadata to your advantage Advertising on the Web Measuring what works, and what doesn’tContaining 52 techniques in all, each of which can usedimmediately, Be #1 on Google is the essential guide towinning the battle for first ranking on the world’s most utilizedsearch engine.
Careful Now viIntroduction vii1 What's So Special about Google, Then?-Is It Really All That? 12 I Wanna Be Number 1-Taking the Restricted View 43 It's Not Yogurt ... Organic (or Natural) versus Paid-For 74 View Askew-How Google Sees Your Site 105 Uncovering the Data-Unleashing Your Inner Miss Marple 136 Pimp My Metadata-The Hidden Message 167 That Keyword Is So Owned-Satellite Sites 198 Analyze This-Google Analytics 229 Destination Me-The Importance of Inbound Links 2510 Who's Lookin'?-Keyword Bias 2811 Who Are Ya?-It's All in the Details, So Does Your Domain Registration Tally? 3112 Open with a Joke-Keyword Prominence and Relevance 3413 Laid-Back Surfers-The Google Search 3714 Selling Out-Accepting Google Advertising 4015 Say That Again?-Keyword Proximity 4316 Jargon Busting-Hits, Visitors, Page Views, and Uniques ... 4617 Here, Look Over Here-Registering with Search Engines 4918 Essential Code?-Meta Robots, etc.... 5219 Me in France Number 113-Using Images Correctly 5520 Cloaked Content-Being Up-Front with Your Intentions 5721 Content Is King-Building Pages the Right Way Around 6022 Whose Page? My Page!-Owning Page 1 6323 Face-Off-Posing as Two Different Brands 6624 How Ya Doin'?-Benchmarking Your SEO Performance 6925 All Links Are Not Born Equal-PageRank, Relevance, and Are You Trustworthy? 7126 No DMOZ, No Champagne Corks-The Importance of the Open Directory Project 7427 Google Pretender?-Competition for the Throne 7728 Your Web Site under the Knife-You at the Back, Pay Attention ... 8029 Where Next?-The Site Map and Google 8330 Rank and File-How Are Your Keywords Performing? 8631 NumberCrunching-Stats, Stats, and More Stats 8932 IP City-Location Management in a Virtual World 9233 Treating Users and Google Differently-E-Commerce and the Session ID Curse ... 9534 Web Design #404-"Page Cannot Be Found" Suicide 9835 How Clean Is Your House?-Nonsmoking, Professional, Clean Code Only 10136 JavaScript Intolerance-Cookies and a Lack of Appetite 10437 The Bigger Picture-Cash-Poor, Time-Poor? Click Here ... 10738 Deep, Deep Down-Understanding the Long Tail 11039 Feeding Hungry Eyes-Forums, Communities, and RSS 11240 Switching on Targeting Computer ... Good and Bad Navigation 11541 The WORLD Wide Web-Running a Multilingual Web Site Marketing Campaign 11842 No Rest for the Wicked-Refining, Retuning, Rediscovering ... 12143 Naming the Child-Web Addresses and the Importance of First Names 12344 Knowing Google-Dinner Party Secrets You Can Reveal ... 12545 It's My Party-Inviting Links without Seeming Desperate 12846 Yahoo! and Industry-Specific Directories-Entering the World of Other Search Engines 13147 Negative Press-Being Dissed on the Web 13448 What? Explain!-SEO in a Nutshell 13749 Google AdWords-Pay to Be First 13950 I'll Make You Number 1!-The Dangers of SEO/AdWord "Specialists" 14151 Is This Working?-User Testing to Monitor Your Search Results 14352 I Am/Am Not King of the Hill-A Word of Warning 145Index 147
