Better Make It Real: Creating Authenticity in an Increasingly Fake World
For the first time in recent history, trust is as important to corporate reputation as quality of products and services, according to the 2010 Edelman Trust Barometer. Still, nearly 70 percent of people say that organizations will revert to "business as usual" once the economy recovers. Moreover, U.S. job satisfaction is at a 22-year-low, according to a 2010 Conference Board report, and by most every measure, the consumer outlook is bleak.\ The good news?\ Organizational authenticity is...
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A comprehensive study of the power of differentiation as a key component of any business model, this book includes a step-by-step process to help leaders discover, achieve, express, and sustain their own authentic position.
Prologue: A Tale of Two Doctors1 Authenticity 12 Experience Matters 153 What Is Total Experience Design? 274 Go Big or Don't Bother 415 Discover - Where Are You Today? 596 Dream - Where Do You Want to Go Tomorrow? 737 Define - Getting from Here to There 1078 Design - Making Choices to Close the Gaps 1219 Deliver - The Finish and the Starting Line 137Epilogue: Make It Real 151The Kahler Slater Story 155Notes 165Index 167
