Big in Asia: 30 Strategies for Business Success: Expanded and Fully Updated
China, India and the rest of Asia is the world’s most exciting and dynamic business environments. It’s also the most complicated and risky. Can an individual investor or company not just survive but thrive? Big in Asia, the best selling guide to business in Asia by Michael Backman and Charlotte Butler, provides an unrivalled quantity of practical advice, real case studies and examples on how to do this - how to become Big in Asia. It combines management school theory with the grit of Asian...
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A completely revised and updated edition of the book Big in Asia with five additional, entirely new chapters
List of Figures and Tables viiPreface viiiHit the Ground RunningIgnorance is not Bliss 1Know the Firm, Know the Family: Dealing with Asian Family Firms 15Women in Asia: Beyond the Stereotype 25Understand Asia's Overseas Chinese 40Understand Asia's Overseas Indians 52Dealing with Information Ambiguity, Local Consultants and Accounting Firms 69On the GroundNetwork like a Local, Negotiate like a Westerner 80Taking the M&A Route? 94Managing Partnerships with Southeast Asian Firms 108Managing Partnerships with Japanese and South Korean Firms 122China or India? 143Avoid Post-acquisition Trauma 160Building UpSend the Right People 173Cross the Cultural Divide 186Localizing the Labor Force 196Managing Change 211Outsourcing: Where and Why? 225Selling Consulting Services in Asia 238Staying UpTilt the Playing Field 250Think Global, Act Local - But How Far? 265Building a Profile in Asia 279Caveat Emptor: Beware the Banks of Asia 293Avoid Blood Loss as a Minority Shareholder 303China! The Frenzy Continues 315Staying CleanNegotiate the Law in Asia: Bankruptcy, Contracts and Defamation 339Intellectual Property Abuse: Contain the Risks 348Ethical Traps on the Road to Being Big in Asia 363Corruption: The Business Practice that Dare Not Speak its Name 376Dancing with the Devil: Doing Business with Asia's Politicians and their Families 390When Things Go Wrong 396Acknowledgements 411Abbreviations 413Index 415
