BlackBerry Planet: The Story of Research in Motion and the Little Device that Took the World by Storm
"In just the first few weeks, I've had to engage in some of the toughest diplomacy of my life. And that was just to keep my BlackBerry."\ —President Barack Obama\ The untold story of the BlackBerry and the company that brought it to life.\ BlackBerry Planet tells the behind-the-scenes story of how Research In Motion's little device has become the machine that connects the planet. Starting with the early years of Mike Lazaridis' founding of RIM at age 23, it details his drive to innovate,...
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We've all heard the hype, but is RIM's BlackBerry really that ubiquitous? From Chapter 1: Today the BlackBerry monopolizes the world of work - nobody else comes close. An astounding 85 percent of public corporations are supplying staff with the devices, and more than 175,000 BlackBerry Enterprise Servers are installed worldwide. The US Congress was RIM's first big client, and Uncle Sam is still the biggest consumer of BlackBerrys. Today, more than 500,000 devices are installed in every department of the U.S. government and throughout the US Senate and House of Representatives. Some larger corporations are handling tens of thousands of e-mail accounts securely and efficiently, and the top three or four companies manage close to 100,000 BlackBerry users each. Security is key. BlackBerry messages are secured with NATO-grade encryption, and network managers love the ability to freeze or wipe data from a lost or stolen BlackBerry. But Research In Motion (RIM) has also adapted the BlackBerry to serve the consumer as well, and today more than 60 percent of users are outside the enterprise, buying their services from telecom providers. Alastair Sweeny delves into one of the most successful technology companies in the world. It's a story of determination, innovation and ultimately success - all shaped by the ingenious little device that changed the world.
preface ixAcknowledgments xviiA Web Support Service for Readers xixChapter 1 The Planet Goes BlackBerry 1Chapter 2 The Birth of the BlackBerry 32Chapter 3 Lawsuits in Motion 79Chapter 4 From Brand to Icon: Seven Years in Motion 127Chapter 5 BlackBerry Jam 187Chapter 6 The Rise of the TeleBrain 239Afterward: Rim on the Plateau? 261Index 267
