Blink: The Power of Thinking without Thinking
Search in google:
In this best-seller, a staff writer for The New Yorker weighs the factors that determine good decision-making. Drawing on recent cognitive research, Gladwell concludes that those who quickly filter out extraneous information generally make better decisions than those who discount their first impressions. The author of The Tipping Point (2000) cites the implications for such areas as emergency situations and marketing, plus some notable exceptions. Annotation ©2005 Book News, Inc., Portland, OR The Washington Post - Howard Gardner In Blink, Malcolm Gladwell, a former science and business reporter at The Washington Post who now writes for the New Yorker, offers his account of this sort of seemingly instantaneous judgment. Readers acquainted with Gladwell's articles and his 2000 bestseller The Tipping Point will have high anticipations for this volume; those expectations will be met. The book features the fascinating case studies, skilled interweavings of psychological experiments and explanations and unexpected connections among disparate phenomenon that are Gladwell's impressive trademark.
Introduction : the statue that didn't look right31The theory of thin slices : how a little bit of knowledge goes a long way182The locked door : the secret life of snap decisions483The Warren Harding error : why we fall for tall, dark, and handsome men724Paul Van Riper's big victory : creating structure for spontaneity995Kenna's dilemma : the right - and wrong - way to ask people what they want1476Seven seconds in the Bronx : the delicate art of mind reading189Conclusion : listening with your eyes : the lessons of blink245
