Blogging For Dummies

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Author: Susannah Gardner

ISBN-10: 047056556X

ISBN-13: 9780470565568

Category: Blogging

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In a fog about blogs? Read this book and it all becomes clear!Millions of people posted a blog entry this morning. They're promoting products, espousing causes, discussing their lives, and sharing tips on everything from getting the laundry clean to getting their candidate elected. Join the fun! Here's how to choose and use blogging software, pick a topic, add photos, attract readers, and keep your blog interesting.Blog basics — find out what defines a blog and what type of blog best suits your purposeWhat you say — learn how to create appealing content and what you don't want to put in your blog Compare tools — understand the pros and cons of hosted services and see what Blogger, WordPress, and other tools offerWhen smaller is better — explore microblogging, including Twitter® and TumblrSpeak up — try your hand at podcasting or video bloggingSocialize your blog — boost readership with a presence on social networking sites Blogging for dollars — see how to put ads on your blog or in your RSS feed, seek sponsorships, and maintain a business blogKnow your visitors — learn to collect and analyze statistics on who's visiting your site, when, and for how long Open the book and find:Tips for choosing a topicHow to connect with your readers through comments Advice on blogging ethicsA comparison of leading blogging softwareHelp managing routine blog tasks Hints for conquering writer's blockWays to boost readershipWhy RSS feeds are a great ideaCool widgets, gadgets, and themes to customize your blogLearn to:Use the latest versions of Blogger and WordPress®Recognize what goes into an effective blogFind your niche in the blogosphereBuild an audience and make money from your blog

Introduction. Part I: Getting Started with Blogs. Chapter 1: Discovering Blog Basics. Chapter 2: Entering the Blogosphere. Chapter 3: Choosing and Hosting Blog Software. Part II: Setting Up Your Blog. Chapter 4: Starting a Blogger Blog. Chapter 5: Starting a WordPress Blog. Chapter 6: Starting a Micro Blog. Part III: Fitting In and Feeling Good. Chapter 7: Finding Your Niche. Chapter 8: Creating Great Content. Chapter 9: Building Community with Comments. Part IV: Going Beyond Words. Chapter 10: Working with Photos. Chapter 11: Starting a Podcast. Chapter 12: Working with Videos. Part V: Marketing and Promoting Your Blog. Chapter 13: Reaching Out with RSS. Chapter 14: Joining the Twitterverse. Chapter 15: Diving in to Social Networking. Chapter 16: Measuring Blog Presence. Part VI: Getting Business-y with It. Chapter 17: Making Mad Mad Money. Chapter 18: Blogging for Companies. Part VII: The Part of Tens. Chapter 19: Ten Ways of Growing Community. Chapter 20: Ten Cool Tricks for Making Your Blog Shine. Chapter 21: Ten Blogs You Should Know. Appendix A: Glossary. Appendix B: Basic HTML Code. Index.