Brands and Gaming: The Computer Gaming Phenomenon and the Impact of Brands on Gaming
The computer gaming industry is bigger than the film and music industries and is growing faster than both of them put together. The industry is also changing fast. The typical computer gamer is in his mid 20s and female gamers make up one of the faster growing parts of the market. New developments in sociability and interactivity are also transforming the industry. This is the first major study of brands and gaming and shows huge opportunities for brand development
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This is the first major study of brands in the computer gaming industry and shows the huge opportunities for brand development.
1Are you ready to play? : the global gaming phenomenon12Scoping the map : gaming today113Target identified ... deploy weapons : brands in the gaming arena274All work and no play? : culture and gaming435Behind the avatar : who plays games?536Hankook Igyora! : the future of gaming717Morphing giants : how the gaming industry will evolve878Press "start" to play : leveraging gaming for your brand1019Brands and gaming : FAQs119App. 1Gaming genres127App. 2Main games publishers141App. 3Glossary of gaming terms143Added valueB.I.G. (brands in gaming)
