Building a Successful Home Staging Business: Proven Strategies from the Creator of Home Staging
Let Barb Schwarz——the creator of the Home Staging concept——show you what it takes to make it in the Home Staging industry.\ In 1972, Barb Schwarz coined the term "Staging" to refer to the process of preparing a home for sale, and turned her idea into a brand new industry. Today, thanks to Schwarz's pioneering efforts, Home Staging has become a big business with enormous profit potential.\ If you are thinking about starting a Home Staging business of your own or just want to improve upon an...
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For more than thirty-five years, Barb Schwarz—creator of the Home Staging industry and pioneer of the concept—has Staged and sold thousands of homes. During this time, she has also educated well over one million real estate professionals about Staging, and helped more than 12,000 people attain the Accredited Staging Professional (ASP) designation. Now, with Building a Successful Home Staging Business, Schwarz explains how you can set up your own Home Staging business and join the growing legions of creative men and women who are changing the way real estate is marketed and sold.Home Stagers are an integral part of today's real estate industry. They give homes that fresh, picture-perfect look that helps sellers receive top dollar. Home Stagers are in high demand, and getting in on the ground floor of this business is an opportunity you don't want to miss. That's why Schwarz has created Building a Successful Home Staging Business.Written in a straightforward and accessible style, this reliable resource will show you how to launch an exciting, new career in the Home Staging industry, and help you run and maintain your business as it grows. Building on the proven concepts found in Schwarz's previous book, Home Staging: The Winning Way to Sell Your House for More Money, this new guide provides you with the various strategies and techniques needed to achieve unparalleled success in this field. Throughout these pages, Schwarz reveals how she started her own successful Home Staging empire, and discusses the specific steps you need to take in order to make your own Home Staging business prosper, including how to:Write a business planGive bids for Staging projectsMarket your businessFollow basic Home Staging techniques Establish professional business practicesEstablish and nurture relationships with real estate agents and brokersObtain your ASP designationAnd much moreHome Staging works! It is a creative process that delivers tangible results and benefits both sellers and buyers. Whether you are thinking about starting a Home Staging business or want to improve upon an existing one, this timely guide can help you master the essential elements of a successful Home Staging business.
Acknowledgments ixIntroduction 1From the Beginning 7Starting Your Home Staging Business 21Your Business Plan 35Cover Yourself! 45Services Provided by Home Stagers 61Bids, Fees, and Consultations 75Marketing Your Home Staging Business 95How to Work with Real Estate Professionals 117Lights, Camera, Action! Actual Staging 129The Future of Home Staging 155Barb's Staging Resource CenterSample Documents 171Increasing Real Estate Agent Earnings through Staging 201Showing Instructions for Homeowners 205Staging Criteria 207Moving Checklist 215Regional Chapters for the International Association of Home Staging Professionals 219Index 231
