Business, Not Politics: The Making of the Gay Market
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In a hard-hitting book that refutes conventional wisdom, Katherine Sender explores the connection between the business of marketing to gay consumers and the politics of gay rights and identity. She disputes some marketers' claims that marketing appeals to gay and lesbian consumers are a matter of "business, not politics" and that the business of gay marketing can be considered independently of the politics of gay rights, identity, and visibility.
1The business and politics of gay marketing12Evolution, not revolution243Professional homosexuals644How gay is too gay?955Selling America's most affluent minority1396Neither fish nor fowl1747Sex sells2008Just like you227App. 1Pitching the gay market243App. 2The gay marketers253
