Business and Administrative Communication
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Donna Kienzler shares the same vision for the book and research philosophy as Kitty. She uses a student-friendly writing style and strong design element to hold student’s attention. The ninth edition of Business and Communication by Donna Kienzler is a true leader in the business communication field. Beyond covering the broad scope of topics in both oral and written business communication, Locker’s text uses a student-friendly writing style and strong design element to hold student’s attention. Real-world examples and real business applications underscore the relevance and importance of the material presented to the classroom experience and to the students’ careers. The 9th edition also conveys the best possible advice to students through its research base; the author’s reputation as a contributor to this field of study lends an even greater element of “teachability” and relevance to this market-leading title. If schools stress critical thinking and professional development, show them this book.
Part One: The Building Blocks of Effective MessagesChapter 1: Succeeding in Business Communication and ManagementChapter 2: Adapting Your Message to Your AudienceChapter 3: Building GoodwillChapter 4: Navigating through the Business EnvironmentChapter 5: Communicating across CulturesChapter 6: Working and Writing in TeamsPart Two: The Communication ProcessChapter 7: Planning, Composing, and RevisingChapter 8: Designing DocumentsChapter 9: Creating Visuals and Data DisplaysChapter 10: Making Oral PresentationsPart Three: Job HuntingChapter 11: Building Résumés Chapter 12: Applying for a JobChapter 13: Interviewing for a Job and Writing Follow-Up MessagesPart Four: Basic Business MessagesChapter 14: Sharing Informative and Positive MessagesChapter 15: Delivering Negative MessagesChapter 16: Crafting Persuasive MessagesPart Five: Proposals and ReportsChapter 17: Planning and Researching for Reports and ProposalsChapter 18: Writing ProposalsChapter 19: Analyzing Information and Writing ReportsAppendicesA: Formatting Letters, Memos, and E-mail MessagesB: Writing Correctly
