Career Distinction: Stand Out by Building Your Brand
Praise for Career Distinction\ "Hands down, this book is the bible on branding for your career!"\ — Susan Britton Whitcomb, author of Job Search Magic\ "As a professional resume writer and career coach, I have extolled the concept of personal branding for my clients for years. Now, for the first time ever, I have an outstanding resource to recommend—Career Distinction by William Arruda and Kirsten Dixson. This book details the concept of personal branding in a magnificent and easy-to-digest...
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As a professional, your reputation is your most valuable career asset. Whether you're climbing the ladder at your current company or seeking a new job, in today's fast-paced work environment, you must proactively and continuously position yourself for success. Your credibility, visibility, personality, and personal style all make up your brand. Build and nurture your personal brand and you'll make yourself a must-have, can't-fail professional—and you'll do it without having to be someone you're not. Career Distinction outlines the proven personal branding process and provides case studies of successful professionals that will help you not only survive, but thrive, in today's dynamic and ultracompetitive workplace. You'll learn to manage your brand with innovative tools that enable you to differentiate yourself and stand out from your peers.In this definitive step-by-step guide, career and personal brand management experts Arruda and Dixson show you how to:Brand yourself for career successDetermine how others perceive youDevelop your unique value propositionDefine your target audienceTell your brand storyExpress yourself clearly and consistentlyBuild and manage your online identityStay on-message and on-brand every dayIncrease your "career karma"The increasing pace of change in the business world gives you less time than ever to make your professional mark. Career Distinction demonstrates how to express who you are and the value you bring to your organization—branding you as an indispensable, memorable, and unique professional. Success takes more than just hard work; brand yourself and watch your career soar.
Foreword viiPreface ixAcknowledgments xvUnderstand the Future of Work 1Adopt the Career Distinction Mindset 11Brand Yourself for Career Success 23Extract-Unearth Your Unique Promise of ValueKnow Yourself to Grow Yourself 33Remember, It's What They Think That Counts 45Define Your Brand Community 57Tell Your Brand Story 69Express-Communicate Your Brand to Your Target AudienceCreate Your Career-Marketing Tools 81Express Yourself 97Assess Your Online Identity 115Build Your Brand in Bits and Bytes 127Exude-Manage Your Brand EnvironmentBe On-Brand in All That You Do 145Get a Visual Identity 155Increase Your Career Karma 171Summary: Evolve and Resolve 185Appendix 193Index 197About the Authors 207
