China Entrepreneur: Voices of Experience from 40 International Business Pioneers
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Launching a business in China? Give yourself a "second mover advantage." China-bound entrepreneurs and small business owners: learn from experienced China hands before you bring your business to the world's largest and most dynamic consumer market.Preparing to manage a small business in China, the world's largest, most dynamic consumer market? Hundreds of thousands of other international businesspeople are too, but only a small percentage of them will succeed in bringing their start-up dreams to life in the Middle Kingdom.Give yourself a huge head-start by learning directly from experienced China pioneers. CHINA ENTREPRENEURS delivers street-tested advice on launching, growing, and operating your own business in China. Authors Juan Antonio Fernandez, professor of Management at the China Europe International Business School, and Laurie Underwood, accomplished journalist and Director of External Communications at CEIBS, use their combined 26 years of China experience to interview 40 successful international entrepreneurs who have launched and built businesses in China.These entrepreneurs share their first-hand advice, anecdotes and best practices in tackling the key challenges of winning in the China market, from negotiating with government and winning necessary start-up approvals, to hiring and keeping the right staff, to collecting payments and to safeguarding intellectual property. In addition, the experiences of the entrepreneurs will be juxtaposed against insights from experienced China consultants who assist start-ups in operating in China. Thus the book will balance extensive, on-the-ground business advice against the insights of consultants whohave risen to prominence in the China business environment by advising SME business operators on succeeding in China.
Ch. 1 Getting Started: Understanding the Business Environment and Dealing with the Chinese Government 1Ch. 2 Setting Up Shop (I): Obtaining a Business License and Choosing the Right Legal Form 31Ch. 3 Setting Up Shop (II): Finding the Money and Choosing the Right Chinese Business Partner(s) 55Ch. 4 Targeting the Right Customersand Getting Paid 79Ch. 5 Human Resource Challenges 105Ch. 6 Ethics and Corruption 141Ch. 7 Business Negotiations 181Ch. 8 Living in China: A Survival Kit 217Ch. 9 Are You Ready for China? Necessary Traits and Expertise 253Epilogue 283App China and Its Trade Partners 285Index 329
