Competing on Analytics: The New Science of Winning
You have more information at hand about your business environment than ever before. But are you using it to "out-think" your rivals? If not, you may be missing out on a potent competitive tool.\ In Competing on Analytics: The New Science of Winning, Thomas H. Davenport and Jeanne G. Harris argue that the frontier for using data to make decisions has shifted dramatically. Certain high-performing enterprises are now building their competitive strategies around data-driven insights that in turn...
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You have more information at hand about your business environment than ever before. But are you using it to "out-think" your rivals? If not, you may be missing out on a potent competitive tool.In Competing on Analytics: The New Science of Winning, Thomas H. Davenport and Jeanne G. Harris argue that the frontier for using data to make decisions has shifted dramatically. Certain high-performing enterprises are now building their competitive strategies around data-driven insights that in turn generate impressive business results. Their secret weapon? Analytics: sophisticated quantitative and statistical analysis and predictive modeling.Exemplars of analytics are using new tools to identify their most profitable customers and offer them the right price, to accelerate product innovation, to optimize supply chains, and to identify the true drivers of financial performance. A wealth of examples-from organizations as diverse as Barclay s, Capital One, Harrah s, Procter & Gamble, Wachovia, and the Boston Red Sox-illuminate how to leverage the power of analytics. The Financial Times ...the traditional ways of seeking competitive advantage are redundant and...the future lies with the ability to analyse the very considerable volumes of data it amasses about itself.
Foreword Gary Loveman ixAcknowledgments xiiiThe Nature of Analytical CompetitionThe Nature of Analytical Competition: Using Analytics to Build a Distinctive Capability 3What Makes an Analytical Competitor?: Defining the Common Key Attributes of Such Companies 23Analytics and Business Performance: Transforming the Ability to Compete on Analytics into a Lasting Competitive Advantage 41Competing on Analytics with Internal Processes: Financial, Manufacturing, R&D, and Human Resource Applications 57Competing on Analytics with External Processes: Customer and Supplier Applications 83Building an Analytical CapabilityA Road Map to Enhanced Analytical Capabilities: Progressing Through the Five Stages of Development 107Managing Analytical People: Cultivating the Scarce Ingredient That Makes Analytics Work 131The Architecture of Business Intelligence: Aligning a Robust Technical Environment with Business Strategies 153The Future of Analytical Competition: Approaches Driven by Technology, Human Factors, and Business Strategy 175Notes 187Index 199About the Authors 217
\ From the Publisher“[the] seminal work, Competing on Analytics, helped shape the evolution of the discipline of business analytics.” — Health Data Management\ “Harvard Business School Press, Davenport in particular, has produced some excellent books on competitive analytics and the like, with good case studies ” - ZD Net\ \ \ \ \ \ \ ForbesIt's all about looking behind time-honored assumptions and ideas for what makes for good people and testing them instead of going on your intuition and your gut.\ —Thomas Davenport\ \ \ The Financial Times...the traditional ways of seeking competitive advantage are redundant and...the future lies with the ability to analyse the very considerable volumes of data it amasses about itself.\ \ \ \ \ The Wall Street JournalCompeting on Analytics is hardly the last word on the matter, but it is a useful primer for a business field that seems likely only to grow in importance.\ \ \ \ \ CFO.comThat insight [you are searching for] is probably lying inside data you already have or could easily obtain. That's the key premise of Competing on Analytics.\ \
