Conducting Research Surveys Via e-Mail and the Web
Internet-based surveys, although still in their infancy, are becoming increasingly popular because they are believed to be faster, better, cheaper, and easier to conduct than surveys using more-traditional telephone or mail methods. Based on evidence in the literature and real-life case studies, this book examines the validity of those claims. The authors discuss the advantages and disadvantages of using e-mail and the Web to conduct research surveys, and also offer practical suggestions for...
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Internet-based surveys, although still in their infancy, are becoming increasingly popular because they are believed to be faster, better, cheaper, and easier to conduct than surveys using more-traditional telephone or mail methods. Based on evidence in the literature and real-life case studies, this book examines the validity of those claims. The authors discuss the advantages and disadvantages of using e-mail and the Web to conduct research surveys, and also offer practical suggestions for designing and implementing Internet surveys most effectively.
Examining the pros and cons of Internet-based surveys: Are they really faster, better, and cheaper than phone and mail surveys?
PrefaceFiguresTablesSummaryAcknowledgmentsAcronymsCh. 1Introduction1Ch. 2Background on the Survey Process5Ch. 3Literature Review of Web and E-Mail Surveys19Ch. 4Choosing Among the Various Types of Internet Surveys33Ch. 5Guidelines for Designing and Implementing Internet Surveys41Ch. 6Internet Survey Case Studies55Ch. 7Conclusions73App. A: Literature Review of Response Rates81App. B: Summary of Evidence in the Literature95App. C: How Effective is Using a Convenience Sample to Supplement a Probability Sample?107References113
