Consumers and Citizens: Globalization and Multicultural Conflicts
In Consumers and Citizens, Nestor García Canclini, the best-known and most innovative cultural studies scholar in Latin America, maps the critical effects of urban sprawl and global media and commodity markets on citizens-and shows at the same time that the complex results mean not only a shrinkage of certain traditional rights (particularly those of the welfare or client state) but also new openings for expanding citizenship.\ García Canclini focuses on the diverse ways in which democratic...
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In Consumers and Citizens, Nestor García Canclini, the best-known and most innovative cultural studies scholar in Latin America, maps the critical effects of urban sprawl and global media and commodity markets on citizens-and shows at the same time that the complex results mean not only a shrinkage of certain traditional rights (particularly those of the welfare or client state) but also new openings for expanding citizenship.García Canclini focuses on the diverse ways in which democratic societies recognize markets of citizen opinions, however heterogeneous and dissonant, as in the fashion and entertainment industries. He shows how identity issues, brought to the fore by the aligning of citizenship and consumption, can no longer be understood strictly within the purview of territory or nation. Rather, the postmodern citizen-consumer inhabits a transterritorial and multilingual space, structured more along the lines of markets than states. Defining this space, García Canclini seeks to formulate a participatory and critical approach to consumption in which national culture, far from being extinguished, is reconstituted in transnational, cultural interactions. Néstor García Canclini is the author of Hybrid Cultures (Minnesota, 1995), the original Spanish edition of which won the 1992 Premio Iberoamericano. He is director of the Program of Studies on Urban Culture at the Universidad Autónoma Metropolitana in Mexico City. George Yúdice teaches in the American Studies Program and in the Department of Spanish and Portuguese at New York University.
Translator's IntroductionAuthor's Preface to the English-Language EditionIntroduction: Twenty-first-Century Consumers, Eighteenth-Century Citizens15Pt. ICities in Globalization1Consumption Is Good for Thinking372Mexico: Cultural Globalization in a Disintegrating City493Urban Cultural Policies in Latin America674Narrating the Multicultural77Pt. IIPostnational Suburbias5Identities as a Multimedia Spectacle896Latin America and Europe as Suburbs of Hollywood977From the Public to the Private: The "Americanization" of Spectators1098Multicultural Policies and Integration via the Market123Pt. IIINegotiation, Integration, and Getting Unplugged9Negotiation of Identity in Popular Classes?13710How Civil Society Speaks Today151Notes163Index183
