Corporate Media Production
With the advent of affordable equipment, there are more opportunities than ever in the field of corporate media production. This book examines all aspects of this creative field, from concept development to the final stages of postproduction. The book also clarifies the roles of the writer, producer, director and client while focusing on the dynamics among these key players. This in-depth book captures all the technical and creative elements used in the creation of media in the corporate...
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The only book that covers the corporate media production process
The only book that covers the corporate media production process
Preface and Acknowledgments1The Changing Role of Corporate Media32The Key Players73Media Groups in the Corporate World144A Production Overview175Production People226The Program Needs Analysis297The Content Outline398The Creative Concept479The Treatment5210The Script5611Script Terminology6212Dialogue and Narration6813Structure and Transitions7414A Screenplay Format Script7915Preproduction8916Production Formats, Equipment, and Shooting Styles11117A Day on Location and a Day in the Studio12518Audio Production13419The Director's Role14120Human Aesthetics14721Audiovisual Aesthetics15622Technical Aesthetics17923General Aesthetics19324People Skills19825Judgment Skills20826A Postproduction Overview21527The Traditional Offline and Online Edit21928Nonlinear Editing22429Audio Sweetening23230Why Evaluate?23631The Future of Corporate Media241Glossary243Bibliography253Index255
\ From the PublisherPraise for the first edition\ "Corporate Media Production is an excellent reference for those interested in producing corporate video. If you want tips to help you succeed in corporate video production, this book is worth a look." - Computer Videomaker, March 2001\ \ Praise for the second edition\ "...a remarkable manual that contains all (and I mean ALL) the information you will need to shoot successful, quality, exciting and erudite corporate videos. This is a truly fantastic book for anyone thinking of going into or already working in the corporate market." - Focus magazine\ \
