Deep Stall: The Turbulent Story of Boeing Commercial Airplanes
"Deep Stall applies a framework of strategic analysis to the Boeing Company. Boeing is the world's largest aerospace/defence company, with turnover of approximately US$60bn. The book charts the relative decline of Boeing in the civil aircraft market in relation to the European manufacturer, Airbus. The aim of the book is to utilize the concept of strategic value to explain Boeing's decline. The authors define this concept as investment in people and technology to leverage future market...
Search in google:
Lawrence (Aerospace Research Center, UWE Bristol) and Thornton (government and history, Campbell University) apply a framework of strategic analysis to the Boeing Company, the world's largest aerospace/defense company, to chart the relative decline of Boeing in the civil aircraft market in relation to the European manufacturer, Airbus. They use the concept of strategic value to explain Boeing's decline, showing that Boeing has neglected strategic value in favor of shareholder value. B&w photos of aircraft are included. Annotation © 2006 Book News, Inc., Portland, OR
1Pre-history : the era before civil jet transport72Boeing and the Cold War : from the jet bomber to the civil transport213Extending the product range : from financial disaster to market dominance454European renaissance : the rise of Airbus615Boeing's response to the A300 : a tale of two models756Boeing : the flight from innovation877Interlude : the Airbus vs. Boeing trans-Atlantic trade and subsidy battle1058The crisis deepens1279Postscript : a Boeing comeback?143
