Do Good Design: How Designers Can Save the World
FOREWORD BY ERIK SPIEKERMANN\ How did design help choose a president?\ Why are people buying houses they cannot afford?\ Why do U.S. car makers now struggle to compete? Why do we really have an environmental crisis?\ Design matters. Like never before.\ Disarming the weapons of mass deception.\ Designers create so much of what we see, what we use, and what we experience. In this time of unprecedented environmental, social, and economic crises, designers can choose what their young profession...
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FOREWORD BY ERIK SPIEKERMANNHow did design help choose a president?Why are people buying houses they cannot afford?Why do U.S. car makers now struggle to compete? Why do we really have an environmental crisis?Design matters. Like never before.Disarming the weapons of mass deception.Designers create so much of what we see, what we use, and what we experience. In this time of unprecedented environmental, social, and economic crises, designers can choose what their young profession will be about: inventing deceptions that encourage more consumption—or helping repair the world.Do Good Design is a call to action:It alerts designers to the role they play in persuading global audiences to fulfill invented needs. The book outlines a more sustainable approach to both the practice and the consumption of design. All professionals will be inspired by the message of how one industry can feel better about itself by holding onto its principles. In this provocative and dramatically-illustrated book, David Berman offers a powerful and hopeful message for all designers. Today, everyone is a designer.And the future of civilization is our common design project.Do Good Design is an AIGA Design Press book, published under Peachpit's New Riders imprint in partnership with AIGA. The author will make a donation of 10% of his proceeds to a not for-profit organization whose mission is in alignment with the goals of this book.
The Creative Brief: Disarming the Weapons of Mass Deception 4Ch. 1 Start now 6Ch. 2 Beyond green: a convenient lie 20Ch. 3 Pop landscape 30Ch. 4 The weapons: visual lies, manufactured needs 48Ch. 5 Where the truth lies: a slippery slope 60Ch. 6 Wine, women, and water 72Ch. 7 Losing our senses 84The Design Solution: Convenient Truths 102Ch. 8 Why our time is the perfect time 104Ch. 9 How to lie, how to tell the truth 120Ch. 10 How we do good is how we do good 128Ch. 11 Professional climate change 134The Do Good Pledge 146Ch. 12 "What can one professional do?" 148App. A First Things First manifesto 159App. B Excerpt from the GDC's Code of Ethics 160App. C Excerpt from AIGA's Standards of Professional Practice 161App. D The road to Norway and China 162Notes 165Index 171Questions for discussion 177Acknowledgements: a small group of concerned citizens 178
\ From the Publisher"In Yiddish, a mensch is a person of integrity and honor and it seems David Berman fills the bill. His book is lively and humorous and sly too because while it makes you think and adjust your perspective, it includes the reader on several levels. Changing the world for the good never seemed more appealingly possible."\ --Edward Asner Past President, Screen Actors Guild\ "Timely, relevant, and necessary. Well done!"\ --Don Ryun Chang President of Icograda\ "I believe that the real value of this book does not reside in the plethora of data and information that it contains but rather in the compelling biographical account of the author’s passionate journey to discover and advocate how design and designers can contribute to doing good in a fragile world."\ --Jacques Lange Former President of Icograda (2005-2007)\ "David Berman, in this lively visual narrative, reveals for us the power of design to drive consumption and some of our unbecoming behavior of recent decades. Yet, more importantly, he speaks of the extraordinary potential to design to change the world, leading human behavior toward our aspirational destinies."\ --Richard Grefé\ Executive director, AIGA the professional association for design\ “...just the right measure of passion and reticence...excellent.”\ --Ken Garland Author, First Things First manifesto\ "A fine read."\ --Steven Rosenberg Past President, Society of Graphic Designers of Canada\ "I think the book is just great!"\ --Mervyn Kurlansky Co-founder, Pentagram UK Past-President, Icograda\ "It should be required reading, not only for all aspiring designers... but even more so for the established stars."\ --Pete Kercher Founder, EIDD - Design For All Europe\ \ \ \
