Doing Business In The New Latin America
From Tijuana to Tierra del Fuego, Latin America is remarkably misunderstood, often viewed merely as a source of cheap labor, where corrupt politicians and drug lords run rampant. As a result, many—especially smaller—U.S. businesses are missing out on lucrative opportunities to expand their operations into this dynamic region, home to over 500 million consumers. Drawing from over 30 years of firsthand experience and research, Dr. Thomas Becker helps readers overcome these stereotypes and...
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Becker is an independent economic development advisor and management trainer specializing in Latin America, who has lived, operated businesses, or worked in 16 Latin American countries. Drawing on some 30 years of experience and research, he provides a guide for executives of small- and medium-sized enterprises in the U.S. who are interested in business opportunities now surfacing in Latin American markets. Coverage includes what Latin America is and its business potential at both regional and country levels, the roles that history and culture play in shaping the terms of business engagements in Latin America, and how to make and keep productive business deals in this region of the world. Annotation ©2004 Book News, Inc., Portland, OR
Pt. IPeople, places, and possibilities11Where and what is Latin America?32Latin America means business30Pt. IIWhy and how Latin Americans do business differently653The historic legacy674Using cultural literacy to hone your competitive edge112Pt. IIIThe art of making and keeping the deal1495Negotiating and selling tips1516How to avoid letting your good Latin American deal go south207
