Ebay Business At Your Fingertips
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Quick reference for the eBay® entrepreneur!With eBay® Business at Your Fingertips, readers can find the exact information they need on any eBay® business topic, without wasting time on unrelated material. Divided into concise, complete, easy-to-find and -understand bites, it covers everything related to running a successful eBay® business.Includes:•Coverage of all the auction management tools •Conducting eBay® marketplace research •Complete coverage of PayPal®, domestic shipping, photos, My eBay®, and the eBay® community •Thumb tabs and other navigational aids for finding information fast
eBay Registration 1The eBay Business Marketplace 2Preregistration Preparation 3Register as a Seller 7PayPal Account Management 9What Is PayPal? 10How Buyers Pay You 13Registration 15PayPal Fees 17Using PayPal Outside of eBay 18eBay Selling Fundamentals 21Site Navigation 22How eBay Searches Work 24Listing Formats and Bidding 27eBay Fees 32Listing Upgrades and Fees 34Creating Listings 39Listing Preparation 40Listing Creation 42Top Tips for Listing Creation 59Photography 63Photography Essentials 64Photography Equipment 68Taking Photos 77Editing Photos 83Top Tips for eBay Photography 87Domestic Shipping 89Shipping Carriers 90Federal Express (FedEx) 91DHL 95United Parcel Service (UPS) 98United States Postal Service (USPS) 102Carrier Comparison Chart 107Packing Materials and Corrugated Boxes 110Determine the Shipping Rate 116Postal Scales 118Resolving Returns and Claims 121eBay's Shipping Center 124Product Sourcing 133What to Sell 134Niche Markets 138Avoiding Middlemen 141Wholesalers, Liquidators, Importers 145Drop Shippers 153Product Analysis 158Selling Internationally 165Why Sell Internationally? 166Which Carrier to Use 167International USPS Shipping Rates 170International Shipping Services 172Customs Forms and Duty 176Global Communication and Payments 180International Fraud 182Advanced Selling 185Second Chance Offers 186Unpaid Items and Non-paying Bidders 188Account Problems or Listing Cancellation 191Advanced Selling Techniques 193eBay Speak, Acronyms 195Authentication and Grading 197eBay Express 198PowerSellers 200My eBay 203My eBay Overview 204My eBay Special Features 206Feedback 210eBay Stores 217eBay Stores Overview 218Store Subscription Levels 222Set Up and Build Your Store 223Store Promotions and Strategies 226Manage Your Store 228ProStores 231Growing an eBay Business 235Develop Your High-Level Business Plan 236Competitive Analysis 240Business and Industrial Categories 244Obtain a Business License 247Marketing Your Business 251Success Is Profit, Not Sales or Feedback 255Consignment and Trading Assistants 257Selling Specialty Services 260Strategies for eBay Business Phases 262Auction Management Tools 265Turbo Lister 266eBay Accounting Assistant 269Selling Manager Pro and File Exchange 270Sales Reports and Metrics 272Third-Party Software Tools 274Fraud Prevention 277eBay Fraud 278eBay's Trading Rules and Policies 285SquareTrade 289PayPal Buyer and Seller Protection 290Prohibited and Restricted Items 292Seller Central 297What's Hot on eBay 298Category Tips 302News and Updates 305Additional eBay Resources 307Staying Connected to the eBay Community 313Communication 314Getting Help 316Chat Rooms and Discussion Boards 319eBay Connect 321Words to Go Glossary 325Resources 333Index 343
