Ebay the Smart Way: Selling, Buying, and Profiting on the Web's #1 Auction Site
The only thing easier than buying and selling on eBay is getting lumped in with more than 203 million other eBayers. With sales of over 150,000 copies, the eBay the Smart Way series has helped countless eBayers find the best deals and maximize profits on everything from collectibles to cars to real estate. Now in its fifth blockbuster edition, this priceless tool has changed with the times to cover the latest trends, including new site offerings such as eBay Express and Best Offer, and...
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It's the world's largest marketplace: eBay! This smash-hit, on-line auction site has at least 1,200,000 items available right this minute. This 'ultimate' marketplace is a great find for buyers--but for sellers it's a gold mine: a whole new way to sell products, find new customers, and make hefty profits. Sellers learn how to:* Understand all the steps required to offer a product for bid* Follow the rules and properly record transactions* Plan and schedule auctions for maximum profits* Prepare text and photos that will work seamlessly in the digital marketplace, including: graphics, HTML templates, and proper use of digital cameras* Create a web site and link it to an auction page: This includes: photo retouching and photo collages; handling graphics formats; and an overview of two easy authoring softwares: Netscape Composer and Microsoft Front Page Express* Establish credibility--the heart and soul of success on-line* Create an organized, responsive approach to customer service.It's also critical to understand the ins-and-outs of buying strategies, so the book explains the basics of bidding and timing, the different kinds of auctions, and third-party bidding software.For anyone who wants to sell or market just about anything, eBay is truly a once-in-a-century opportunity! About the Author Joseph T. Sinclair (Vallejo, CA) is an expert in text-based multimedia authoring and a contributing editor and reviewer for the Multimedia Reporter. He is the author or coauthor of numerous books on software, including Creating Cool Web Databases, Intranet v. Lotus Notes, Java Web Magic, Developing Web Pages with TV HTML, and Typography on the Web. Booknews Sinclair presents ideas and strategies for jumping into the frenzy that is eBay and walking away with a dream poodle lamp or selling an old toaster for the big bucks. Much of the first half of the book deals with information that is available on the eBay website itself though in a less accessible form. Included are the basics for getting started: the rules, registration, and how-to of buying and selling in various auction formats (e.g. the author explains a "Dutch Auction"). Then Sinclair delves deeper with insightful tips, hints, and pitfalls that only a seasoned ebayer would know. Also featured is an extensive section on profiting as a "professional" seller with information on downloading multiple items, creating professional looking listings, and dealing with photographs. Annotation c. Book News, Inc., Portland, OR (booknews.com)
I. Introducing eBay1. Introduction to eBay 2. Opportunities for Buyers 3. Opportunities for Sellers II. Learning to Use eBay 4. How eBay Works 5. Bidding 6. Selling 7. Reputation 8. Reporting and Recourse III. Bidding Strategies 9. Timely Bidding IV. Selling Strategies 10. Customer Service 11. Handling Images 12. Using a Template for eBay Ads 13. Conducting Auctions 14. Handling Multiple Auctions 15. Taking Payment 16. PayPal 17. Auction Management Services V. Useful Aids to Selling on eBay 18. Using Web Authoring Software 19. Using Image Software VI. Advanced eBay for Sellers 20. Marketing 21. Building a Website 22. Sources of Inventory VII. Specialty Auctions 23. Local Auctions 24. eBay Stores 25. eBay Motors 26. Business to Business 27. Live Auctions 28. Elance 29. Half.com 30. eBay International Appendices I. Tips for Success on eBay II. Tips for Sellers III. Tips for Buyers IV. Using a Database for Auction Management V. HTML Tutorial
\ BooknewsSinclair presents ideas and strategies for jumping into the frenzy that is eBay and walking away with a dream poodle lamp or selling an old toaster for the big bucks. Much of the first half of the book deals with information that is available on the eBay website itself though in a less accessible form. Included are the basics for getting started: the rules, registration, and how-to of buying and selling in various auction formats (e.g. the author explains a "Dutch Auction"). Then Sinclair delves deeper with insightful tips, hints, and pitfalls that only a seasoned ebayer would know. Also featured is an extensive section on profiting as a "professional" seller with information on downloading multiple items, creating professional looking listings, and dealing with photographs. Annotation c. Book News, Inc., Portland, OR (booknews.com)\ \
