Email Marketing: An Hour a Day
If the idea of starting an email marketing campaign overwhelms you, the authors of Email Marketing: An Hour a Day will introduce you to email marketing basics, demonstrate how to manage details and describe how you can track and measure results. Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute an email marketing campaign in just one hour a day. When you feel comfortable with the basics, learn how to use video and audio enabled...
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Create Relationships and Revenue with Winning Email Marketing Campaigns A Step-by-Step Guide Email delivers significant ROI, increases brand loyalty, and is one of the most powerful tools in your marketing arsenal when used properly. Are you getting the most out of your current efforts? Are your campaigns profitable? Are you building brand equity? Are you integrating campaigns with other channels? Renowned email marketers Jeanniey Mullen and David L. Daniels offer a fresh, insightful look at modern email marketing in today's customer-centric marketplace. They'll alert you to the newest concepts, hottest trends, most budget-friendly tools, and best practices—while they help you build, deploy, and manage a smart, day-by-day plan for success. Leverage eight different ways to use email for better results Use website analytics to improve your email efforts Create multichannel marketing strategies from your email database Set up high-impact video- and audio-enabled emails Develop email strategies for mobile devices and social networks Track, measure, analyze, and report your results You'll also find: What not to do when you send an email Straightforward tools for adding email to your current marketing plan and getting budget approval Online resources, cheat sheets, a glossary, and much more Real-world "From the Trenches" case studies that illustrate successes to learn from and mistakes to avoid Praise for Email Marketing: An Hour a Day "You don't have to quit your day job to start or radically improve your email marketing program. Just set this book and a decent pen next to wherever you brew your coffee. You and your bottom line will be glad you did."—Tom Gerace, CEO and founder, Gather.com "Jeanniey and David have written a book in which the power of email marketing becomes simple to understand and easy to implement."—Dr. Ramesh A. Lakshmi-Ratan, Executive Vice-President and Chief Operating Officer, Direct Marketing Association "Common wisdom advises that 'the money is in the list.' That is absolutely true if you provide the proper experience. This book gives you real-world advice on planning campaigns for maximum impact, how to measure and improve your campaign's effectiveness, and how to do it based on your budget and resources."—Bryan Eisenberg, New York Times author of Waiting For Your Cats to Bark
Ch. 1 Understanding Email Marketing Today 1Ch. 2 The Five Critical Elements of Every Email You Create 17Ch. 3 Getting Ready to Build Your Email Marketing Efforts 39Ch. 4 What Happens Once You Send Your Email 57Ch. 5 Eight Key Drivers of Your Email Campaign 77Ch. 6 Preparing Your Email Marketing Strategy 107Ch. 7 Month 2: Ensuring Success as You Launch Your Campaign 161Ch. 8 Month 3: Adding Bells and Whistles 215Ch. 9 Getting Ready for Year 2 and Beyond 253App. A Vendor Resource List 263App. B Email Checklists 267Glossary 273Index 284
