Essentials of Business Communication (with www.meguffey.com Printed Access Card)
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This cost-effective textbook/workbook/handbook presents a streamlined approach to business communication that includes comprehensive Web resources and unparalleled author support for instructors and students. ESSENTIALS provides a four-in-one learning package: (1) authoritative text, (2) practical workbook, (3) self-teaching grammar/mechanics handbook, and (4) premium Web site (www.meguffey.com). Especially effective for students with outdated or inadequate language skills, ESSENTIALS offers extraordinary digital and printed exercises to help students build confidence as they review grammar, punctuation, and writing guidelines. Textbook chapters teach basic writing skills and then apply these skills to a variety of e-mails, memos, letters, reports, and resumes. Realistic model documents and structured writing assignments build lasting workplace skills. The Eighth Edition of this award-winning favorite features increased coverage of professionalism, employment communication, and communication technology in the workplace. Booknews This single volume comprises a textbook, a workbook, and a grammar reference manual. Emphasizing the process of writing and the application of technology to communication, chapters cover basic skills and concepts, routine business messages, persuasive writing, negative and special messages, data reporting, and communications necessary in gaining employment. Appendixes include a reference guide to document formats, proofreading marks, and documentation formats. An accompanying CD-ROM provides material on visual aids in presentations. Annotation c. Book News, Inc., Portland, OR (booknews.com)
Unit 1Laying Communication Foundations1Ch. 1Communicating in Business Today3Ch. 2Using Words Skillfully23Ch. 3Developing Tone and Style39Unit 2Applying the Direct Strategy59Ch. 4The Process of Writing Effective Sentences, Paragraphs, and Messages61Ch. 5Memorandums That Inform, Request, and Respond87Ch. 6Letters That Make Routine Requests113Ch. 7Letters That Respond Positively139Unit 3Applying the Indirect Strategy165Ch. 8Letters and Memos That Carry Negative News167Ch. 9Letters and Memos That Persuade197Ch. 10Special Messages223Unit 4Expanding Communication Skills243Ch. 11Informal Reports245Ch. 12Formal Reports277Ch. 13Communication for Employment305Ch. 14Listening and Speaking339App. 1 Formatting Letters and Memorandums365App. 2 Correction Symbols373App. 3 Documenting Data379Grammar/Mechanics Handbook385Index1-1
