Facebook Marketing For Dummies
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Connect with customers by putting your best face forward with Facebook marketing Facebook continues to grow, engaging an ever-widening demographic base. Why wouldn’t you want to market your business to its hundreds of millions of loyal members, especially when you can build a Facebook Page for free? Learn how to use the Wall, start a discussion, host an event, and promote your business. Branch out into more engaging Facebook ad strategies and measure your marketing success!Make up your mind — learn how Facebook marketing works and what to keep in mind as you seek a new kind of relationship with your customersAbove the crowd — design a Facebook Page that makes your business stand out and create a strategy for viral marketing success in FacebookGo guerilla — tap into Facebook’s efficient network of connections to expand your customer baseGet connected — use Facebook Connect to engage your visitors with the same social features that have built Facebook’s popularityThe next level — host a contest, develop an application, or use Facebook as a giant focus group with Facebook survey applicationsOpen the book and find: Fascinating facts about the changing Facebook demographicsHow to use the site to promote your businessFacebook business etiquette tipsCharacteristics of a successful Page for your businessTen great Facebook business blogsHow to host a Facebook eventTips for optimizing your Facebook ad campaignReasons why your company needs a Facebook presenceLearn to: Use the Facebook tools and built-in applications to connect with your customersDevelop a successful Facebook ad campaign by targeting key demographicsGather marketing information through Facebook InsightsExtend your Facebook clients to your own Web site with Facebook Connect
Introduction. Part I: Getting Started on Facebook. Chapter 1: Introducing Facebook Marketing. Chapter 2: Joining the Facebook Community. Chapter 3: Finding Your Way Around. Part II: Putting Facebook to Work. Chapter 4: Creating a Page for Your Business. Chapter 5: Developing a Facebook Marketing Plan. Chapter 6: Promoting Your Page. Chapter 7: Facing Facebook Groups. Chapter 8: Hosting Facebook Events. Part III: Strategies for Advertising Success. Chapter 9: Checking out Advertising Options and Strategies. Chapter 10: Measuring Advertising Success — One Click at a Time. Chapter 11: Buying and Selling within the Marketplace. Part IV: Riding the Facebook Viral Wave. Chapter 12: Dressing Up Your Facebook Page with Applications. Chapter 13: Hosting Your Own Facebook Contest. Chapter 14: Surveying the Crowd. Chapter 15: Reaching out Further with Facebook Connect. Part V: The Part of Tens. Chapter 16: Ten Reasons Why Your Business Needs a Facebook Page. Chapter 17: Ten Business Etiquette Tips for Facebook. Chapter 18: Ten Facebook Blogs for Business. Chapter 19: Ten (Plus One) Must-Have Facebook Applications for Your Business. Appendix A: Web Links For Facebook Marketing. Appendix B: Protecting Your Identity in Facebook. Index.
