From Betamax to Blockbuster: Video Stores and the Invention of Movies on Video
The first video cassette recorders were promoted in the 1970s as an extension of broadcast television technology—a time-shifting device, a way to tape TV shows. Early advertising for Sony's Betamax told potential purchasers "You don't have to miss Kojak because you're watching Columbo." But within a few years, the VCR had been transformed from a machine that recorded television into an extension of the movie theater into the home. This was less a physical transformation than a change in...
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How the VCR was transformed from a machine that records television into a medium for movies.
\ From the Publisher"Greenberg effectively re-creates the excitement that was in the air at the dawn of the video age." Booklist\ \
