Fundamentals of Managerial Economics
The economic concepts presented in FUNDAMENTAL OF MANAGERIAL ECONOMICS, 9e, show students how to use common sense to understand business and solve managerial problems without calculus. This innovative text helps students develop and sharpen their economic intuition—an invaluable skill that helps students, as future managers, decide which products to produce, costs to consider, and prices to charge, as well as the best hiring policy and the most effective style of organization. With its unique...
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Featuring a noncalculus-based treatment of economic theory and analysis, this MBA textbook develops the economic model of the firm, and introduces methods for analyzing demand, production, cost competition, pricing, market structure, and risk. The eighth edition expands the material on imperfectly competitive markets, and incorporates several regression-based illustrations. Annotation ©2004 Book News, Inc., Portland, OR
PART I: OVERVIEW OF MANAGERIAL ECONOMICS 1.The Nature and Scope of Managerial Economics 2.Basic Economic Relations 3.Statistical Analysis of Economic Relations Part II: DEMAND ANALYSIS 4.Demand and Supply 5.Demand Analysis and Estimation 6.Forecasting Part III: PRODUCTION AND COST ANALYSIS 7.Production Analysis and Compensation Policy 8.Cost Analysis and Estimation 9.Linear Programming Part IV: MARKET STRUCTURE ANALYSIS AND ESTIMATION 10.Perfect Competition and Monopoly 11.Monopolistic Competition and Oligopoly 12.Pricing Practices Part V: LONG-TERM INVESTMENT DECISIONS 13.Government Regulation of the Market Economy 14.Risk Analysis 15.Capital Budgeting 16.Public Management
