Get Rich with Apps!: Your Guide to Reaching More Customers and Making Money Now
Out of nowhere, apps have taken the world by storm. In a short time, millions of customers have downloaded apps-and they're eagerly awaiting more.\ If you're considering entering the market, stop thinking about it and make your move. You'll reach more customers, expand your product offerings, and grow new revenue streams. And it's much easier than you may realize. Get Rich with Apps! explains how to:\ Marry iPhone and Facebook app features with your business and marketing needs\ Integrate...
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Grab a share of one of today’s hottest markets!Out of nowhere, apps have taken the world by storm. In a short time, millions ofcustomers have downloaded apps—and they’re eagerly awaiting more.If you’re considering entering the market, stop thinking about it and make yourmove. You’ll reach more customers, expand your product offerings, and grownew revenue streams. And it’s much easier than you may realize.Get Rich withApps! explains how to: Marry iPhone and Facebook app features with your business andmarketing needs Integrate apps with other resources, such as databases and websites Take advantage of the social web to expand your customer base Measure the success of new and existing projectsYou don’t need a team of computer whizzes to make a killing in the apps market.All you need is the business advice in this book to get an early foothold ina market with a soaring future.Jesse Feiler was chief of special projects for the Federal Reserve Bankof New York, where he designed and managed the development of OpenMarket Operations software. He is the author of How to Do Everything:Facebook Applications and How to Do Everything with Web 2.0 Mashups.
Preface vPart 1 Introducing the World of Apps1 The Future of Apps 3.0 for You and Your Business 32 A Closer Look at iPhone Apps 153 A Closer Look at Facebook Apps 394 Taking Advantage of iPhone and Facebook Features 535 Design Rules for Your App 696 Making the Most of iPhone Location Features 837 Discovering App Opportunities for iPhones 938 Joining with Facebook to Provide User Value to Your App 1019 How Facebook App Integration Points Increase User Involvement 11510 How to Make Your App Successful 131Part 2 Strategies for How to Get Rich with Apps11 Strategy #1: Give Your Knowledge Away for Free-and Make Money! 14112 Strategy #2: Publish Ads on Your iPhone and Facebook Apps 15513 Strategy #3: Sell on Your App 16914 Strategy #4: Make Money with Game Apps 18315 Strategy #5: Use Apps to Provide Your Services 19716 Strategy #6: Click to Connect 20517 Strategy #7: Let the User Forget About Saving Data 21118 Strategy #8: Move Your Organization into an App-Centric World 217Index 227
