Getting It Right in Print: Digital PrePress for Graphic Designers

Paperback
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Author: Mark Gatter

ISBN-10: 081099206X

ISBN-13: 9780810992061

Category: Graphic Design - Typography

With this much-needed new book, designers learn precisely what they must do to prepare their brochures, posters, books, magazines, and other materials for trouble-free, high-quality printing. Addressing the single greatest challenge facing the professional designer today-calibrating images and layouts to match press specifications-the shows how to use common digital-layout and image-management programs to their best advantage. Delays and additional costs previously incurred to fix...

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The advent of digital production requires graphic designers to be much more involved with the physical processes of the digital pre- press, including image calibration, dot gain, use of color key, screen clash, and trapping, in order to minimize errors in the final print. Freelance designer Gatter explains these and other issues in a manner "that provides an overview of the entire printing process, from error-free digital creation right through to commercial printing." Annotation ©2004 Book News, Inc., Portland, OR

1The evolution of an industry72On the press193A word about paper254Four-colour printing explained315Understanding colour376Getting the most out of your monitor517Calibrating a greyscale image558Bitmaps and pixel depth699Calibrating colour images7310Colour-management systems8311Good and bad image formats9112Using images from the Web10313Scanning10914Trapping11715Using Pantone colours12716Photoshop tips and more13317Preparing the file for the printer145