Grid Systems: Principles of Organizing Type
Although grid systems are the foundation for almost all typographic design, they are often associated with rigid, formulaic solutions. However, the belief that all great design is nonetheless based on grid systems (even if only subverted ones) suggests that few designers truly understand the complexities and potential riches of grid composition.\ In her best-selling Geometry of Design, Elam shows how proportion, symmetry, and other geometrical systems underlie many of the visual relationships...
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A guide to typographic composition for designers, with plentiful 20th century examples. Each example is overlaid with a translucent sheet that exposes its visual organization. The volume explains typography as a system not just of verbal information but of lines of texture that create rectangles of tone on a page; in the placement of the rectangles lies the perception of order and unity in a composition. Elam heads the graphic and interactive communication department at the Ringling School of Art and Design, Sarasota, FL; she's also the author of Geometry of Design. Annotation ©2004 Book News, Inc., Portland, OR
Introduction5Project Elements and Process7Constraints and Options8Proportion of Elements9Grouping10Negative Space and Grouping11Perimeter Edge and Axial Relationships12The Law of Thirds13The Circle and Composition14Horizontal Composition17Brochure for Die Neue Typographie35Cover Page and Text Page from The Isms of Art36Spread from the Catalog of Bauhaus Products37Theatre Am Hechtplatz Advertisement38SamataMason Web Site40Institute for Architecture and Urban Studies Graphic Program42Sotheby's Graphic Program44Table of Contents Spread for The New Urban Landscape45Horizontal/Vertical Composition46Zurcher Kunstler im Helmhaus Poster63Nike ACG Pro Purchase Catalog64Program for Zurich University's 150th Anniversary66Best Swiss Posters of the Year 199267Festival d'ete (Summer Festival), Program Spread68Columbia University, Graduate School of Architecture and Planning Posters69Diagonal Composition71Kandinsky Poster89Page from Reklama Mechano90Page from The Next Call90National-Zeitung (Newspaper) Poster Series91Title Page Studies for the Freiburg Municipal Theatre92Columbia University, Graduate School of Architecture and Planning, Lecture and Exhibition Posters94Typographic Hierarchy97Case Study: Identification of the AIDS Virus104Case Study: The Beginning of Communism in Cuba107Case Study: Levi's Become Fashion112Case Study: "If the glove don't fit, you must acquit."116Acknowledgments118Image Credits118Selected Bibliography118Index119
