Harvard Business Review on Breakthrough Thinking
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The Harvard Business Review Paperback Series is designed to bring today's managers and professionals thefundamental information they need to stay competitive in a fast-moving world. Here are the landmark ideas that have established the Harvard Business Review as required reading for ambitious business people in organizations around the globe. Creativity and innovation are the keys to competitive advantage, and yet many organizations view inspiration as an elusive, unmanageable phenomenon. In fact, proven strategies for fostering and managing creativity do exist--the Harvard Business Review has published some of the best thinking on how to organize for innovation. Harvard Business Review on Breakthrough Thinking highlights leading ideas for incorporating the power of creativity into your strategic outlook.
1. How to Kill Creativity by Teresa M. Amabile 2. Spark Innovation through Empathic Design by Dorothy Leonard and Jeffrey F. Rayport 3. Putting Your Company's Whole Brain to Work by Dorothy Leonard and Susaan Straus 4. A Film Director's Approach to Managing Creativity by Eileen D. Morley and Andrew Silver 5. What's Stifling the Creativity at CoolBurst by Suzy Wetlaufer 6. The Discipline of Innovation by Peter F. Drucker 7. Interpretive Management: What General Managers Can Learn from Design by Richard K. Lester, Michael J. Piore, and Kamal M. Malek 8. Value Innovation: The Strategic Logic of High Growth by W. Chan Kim and Renee A. Mauborgne About the Contributors Index
