Harvard Business School on Doing Business in China
All eyes are on China. Home to a quarter of the world's population, China's rapid growth, expanding openness, and developing consumer market have made the region a hotbed of opportunity-and risk-for today's multinationals.\ Harvard Business Review on Doing Business in China offers a timely and insightful analysis of what it will take to successfully do business in twenty-first-century China. Featuring eight articles, each written by experts in Chinese business and culture, HBR on Doing...
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This collection reprints eight articles published in the Harvard Business Review between 1994 and 2003. The contributors identify the opportunities and risks of doing business in China, explain how to fit China into a corporate competitive strategy, offer advice on negotiating with Chinese executives, highlight the importance of achieving short-term results for multinationals, and describe the product characteristics that appeal to Chinese consumers. Annotation ©2004 Book News, Inc., Portland, OR
The great transition1The Chinese negotiation31The hidden dragons57Short-term results : the litmus test for success in China79Entering China : an unconventional approach105To reach China's consumers, adapt to Guo Qing123Trouble in paradise141The forgotten strategy163
