History Of Broadcasting In Uni
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This powerful history of broadcasting in the United States goes beyond traditional accounts to explore the field’s important social, political, and cultural ramifications. It examines how broadcasting has been organized as a business throughout much of the twentieth century, and focuses on the aesthetics of programming over the years. The book surveys four key broadcasting periods from 1921 to 1996, and includes coverage of the recent impact of cable TV and home video. It presents new data from collections at the Library of Congress and the Library of American Broadcasting. Eschewing traditional coverage of FCC decisions and the physical nature of broadcasting, the book considers issues of race, class, and gender while situating the industry firmly within the context of politics, society, and culture.Ideal for anyone seeking a readable history of the field, the book provides the most current coverage available.
List of Illustrations viPreface: Why a History of Broadcasting in the USA? ixAcknowledgments xviiIntroduction: Broadcasting's Beginning: The Big Bang 1The Network Radio Era, 1921-1950 11Industrial Innovation and Diffusion: The Radio Networks 13Radio's Social, Cultural, and Political Impact: The First Mass Medium 38The Development of a New Aesthetic: Sounds 71Transition, 1945-1957 105TV Replaces Radio in the living Room 107Radio Reinvents Itself: Top 40 and Beyond 142Network Television Dominates, 1958-1982 165CBS, NBC, and ABC Covering the USA 167Network TV's Social, Cultural, and Political Impact 197The Genre Machine: From Maverick to M*A*S*H 231Contemporary History, 1982-1996 279Radio: The FM Era 281Television: Remote Control Paradise 299Epilogue: Still a Broadcasting Nation: 1996 and Into the Future 338Sorry, Wrong Number 346Index 353
