How to Become CEO: The Rules for Rising to the Top of Any Organization
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Want to be boss? This primer from marketing entrepreneur Jeffrey J. Fox purports to help you achieve that ambition. Among his 75 bromides: Don't have a drink with the gang. Skip all office parties. Always remember your subordinates' spouses. Send handwritten notes.
IntroductionIAlways Take the Job That Offers the Most Money1IIAvoid Staff Jobs, Seek Line Jobs4IIIDon't Expect the Personnel Department to Plan Your Career6IVGet and Keep Customers8VKeep Physically Fit11VIDo Something Hard and Lonely13VIINever Write a Nasty Memo15VIIIThink for One Hour Every Day17IXKeep and Use a Special "Idea Notebook"19XDon't Have a Drink with the Gang20XIDon't Smoke22XIISkip All Office Parties24XIIIFriday is "How Ya' Doin'?" Day26XIVMake Allies of Your Peers' Subordinates28XVKnow Everybody by Their First Name29XVIOrganize "One-Line Good-Job" Tours31XVIIMake One More Call33XVIIIArrive Forty-five Minutes Early and Leave Fifteen Minutes Late35XIXDon't Take Work Home from the Office37XXEarn Your "Invitation Credentials"39XXIAvoid Superiors When You Travel42XXIIEat in Your Hotel Room44XXIIIWork, Don't Read Paperbacks, on the Airplane46XXIVKeep a "People File"47XXVSend Handwritten Notes49XXVIDon't Get Buddy-Buddy with Your Superiors51XXVIIDon't Hide an Elephant53XXVIIIBe Visible: Practice WACADAD55XXIXAlways Take Vacations57XXXAlways Say "Yes" to a Senior Executive Request59XXXINever Surprise Your Boss61XXXIIMake Your Boss Look Good, and Your Boss's Boss Look Better63XXXIIINever Let a Good Boss Make a Mistake65XXXIVGo to the Library One Day a Month67XXXVAdd One Big New Thing to Your Life Each Year69XXXVIStudy These Books71XXXVII"Dress for a Dance"73XXXVIIIOverinvest in People75XXXIXOverpay Your People78XL"Stop, Look, and Listen"81XLIBe a Flag-Waving Company Patriot83XLIIFind and Fill the "Data Gaps"85XLIIIHomework, Homework, Homework87XLIVNever Panic ... Or Lose Your Temper89XLVLearn to Speak and Write in Plain English92XLVITreat All People as Special95XLVIIBe a Credit Maker, Not a Credit Taker97XLVIIIGive Informal Surprise Bonuses99XLIXPlease, Be Polite with Everyone101LTen Things to Say That Make People Feel Good103LIThe Glory and the Glamour Come after the Gruntwork105LIITinker, Tailor, Try107LIIIHaste Makes Waste110LIVPour the Coals to a Good Thing113LVPut the Importance on the Bright Idea, Not the Source of the Idea115LVIStay Out of Office Politics117LVIILook Sharp and Be Sharp119LVIIIEmulate, Study, and Cherish the Great Boss121LIXDon't Go Over Budget123LXNever Underestimate an Opponent125LXIAssassinate the Character Assassin with a Single Phrase127LXIIBecome a Member of the "Shouldn't Have Club"129LXIIIThe Concept Doesn't Have to Be Perfect, but the Execution of It Does131LXIVRecord and Collect Your Mistakes with Care and Pride133LXVLive for Today; Plan for Tomorrow; Forget about Yesterday135LXVIHave Fun, Laugh136LXVIITreat Your Family as Your Number One Client138LXVIIINo Goals, No Glory140LXIXAlways Remember Your Subordinates' Spouses142LXXSee the Job through the Salespeople's Eyes144LXXIBe a Very Tough "Heller Seller"146LXXIIDon't Be an Empire Builder149LXXIIIPush Products, Not Paper151LXXIVTo Teach Is to Learn and to Lead154LXXVDo Not Get Discouraged by the Idea Killers156Epilogue159
