How to Get Rich: One of the World's Greatest Entrepreneurs Shares His Secrets
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Felix Dennis is an expert at proving people wrong. Starting as a college dropout with no family money, he created a publishing empire, founded Maxim magazine, made himself one of the richest people in the UK, and had a blast in the process.How to Get Rich is different from any other book on the subject because Dennis isn't selling snake oil, investment tips, or motivational claptrap. He merely wants to help people embrace entrepreneurship, and to share lessons he learned the hard way. He reveals, for example, why a regular paycheck is like crack cocaine; why great ideas are vastly overrated; and why "ownership isn't the important thing, it's the only thing." The Barnes & Noble Review The intent behind this irreverent and entertaining autobiography/management advice book couldn't be clearer, argues author Felix Dennis, the publisher of the (in)famous "lad" mag Maxim and numerous other magazines. "Bugger the glib insights," he writes. "What the world needs is an anti-self-help book. A book that tells people how hard it is to be a great manager or great anything. About how hard it is to get rich." And he succeeds in doing that by pointing out how a successful entrepreneur (the only career path Dennis believes will lead to true wealth) needs to sacrifice relationships and just about everything else in a single-minded focus on success. "You need to be a predator" (although, he suggests, a courteous one.) But once you get past that, and the numerous semi-serious asides -- "if it flies, floats or fornicates, always rent it" -- you find some surprisingly workable rules of thumb that don't involve merely hunting and killing one's commercial prey. Among them: A compulsion for becoming rich is necessary for you to increase the odds of it happening ("Desire is insufficient"), but ideas alone are also not enough ("Concentrate on great execution"). Own what you create, he cautions, and "Hold on to every percentage point you can." And as a manager, be counterintuitive and hire people smarter than you. Finally, don't stay with any enterprise too long: "Sell before you need to, or when bored." These sorts of truisms inch Dennis dangerously close to a traditional business/self-help book. But, perhaps that should not be surprising. Despite all his bluster he believes "almost anyone of reasonable intelligence can become rich, given sufficient motivation and application." But that, he implies, is harder than most people would like to believe. --Paul Brown
Preface: Can This Book Really Make Me Rich? xvAuthor's Note for American Readers xxviiIntroduction: How Rich? 1Part 1 Reasons Not To Get Rich1 Pole Positions 112 A Million to One 20Part 2 Getting Started3 Harnessing the Fear of Failure 294 The Search 405 The Fallacy of the Great Idea 596 Obtaining Capital 717 Never Give In 828 The Five Most Common Start-Up Errors 89Part 3 Getting Rich9 Cardinal Virtues 11110 A Few Words About Luck 13511 The Art of Negotiating 14812 Ownership! Ownership! Ownership! 16813 The Joys of Delegation 18514 A Piece of the Pie 19615 The Power of Focus 215Part 4 Troubleshooting and Endgame16 Whoops! 23517 A Recap for Idlers 25018 How to Stay Rich 27219 The Eight Secrets to Getting Rich 28420 Remember to Duck! 286Acknowledgments 289
