How to Sell Your Home in 5 Days
Say Good-Bye to Real Estate "Business-As-Usual"\ It's time to change the way you think about selling your home. How to Sell Your Home in 5 Days is an innovative alternative that makes the market work for you, whether you're selling a house, a condominium, or a co-op apartment, whether in a seller's market or a buyer's market. Follow the 5-Day Method and take charge of your real estate future—Sell your home in 5 days, Get the best possible price, Save thousands of dollars in broker's fees and...
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The proof is in the testimonials that have arrived by the thousands: "This is a really great book. It's simple. It's straightforward. We read it. We ran our ad. We got over 100 telephone calls. We sold our home."—John Henke, Boise, ID. "Our real estate broker was green with envy. In 5 days we got 24 bids higher than the highest bid she got us in 11 1/2 years. You're our hero!"—Elizabeth & Tim Hunter, South Berwick, ME. "I had a business opportunity I couldn't take advantage of unless I sold my home immediately. I saw your book in a bookstore and sold my home the next weekend. Thanks!"—Doug Walker, Salt Lake City, UT. "Thanks to your system I sold my home in 5 days at $1.26 million. You saved me $78,000 in real estate commission!"—V., Potomac, MD.Now in its third edition and timed perfectly to address a challenging real estate market, How to Sell Your Home in 5 Days turns the conventional on its head to present an innovative, practical, and foolproof alternative that makes the market work for you, the seller. Based on the one basic truth of free enterprise—that your home is worth exactly what the highest bidder will pay for it— this step-by-step plan shows exactly how to price your home attractively; make a timetable; write an effective ad; use buyer psychology, price points, and magic numbers to get the best price; and conduct round-robin bidding. It includes new information on the Internet—including a supporting website, www.5-day.com—the most recent testimonials, and updates to every phase of the process, from whether or not to renovate a kitchen before selling to the ins and outs of transferring ownership. Homes sold through the five-day plan sell for an average of 5% more than through conventional sales, plus, the seller doesn't have to pay a broker's fee—making this book among the best deals of the century.
A TRUE STORY\ In 1991 I had a home in Stamford, Connecticut, that was costing me $3,000 a month to maintain.\ When I asked my broker to sell it, he said the market was so bad I should wait six months. Six months and $18,000 later, he told me the market was even worse and I'd better wait another six months.\ But I couldn't wait another six months! That home was eating me alive and I didn't know what to do.\ I decided to run an ad just like the one on the front cover of this book (except the price in my ad was $255,000). I received over 100 telephone calls, and more than 40 families came to visit my home during the two days it was open for inspection.\ Five days after placing the ad, I sold my home for $271,500! I got $16,500 more than I asked and $50,000 more than my broker thought he could get. I saved $18,000 in interest and taxes, and I didn't have to pay a $16,290 commission.\ I put $84,290 more into my pocket than I would have if I had followed my broker's advice.\ UNSOLICITED TESTIMONY\ "I saw my sister sell her home in 5 days, and since then I've helped 2 of my friends sell their homes in 5 days. I'm just calling to tell you I think your method is great!"-Sally Mullikan, Cincinnati, OH\ "I'm one of your success stories.. I'm calling because you've made a difference in my life and I feel guilty about not personally thanking you for it."-Mike Williams, Birmingham, AL\ "You were right! It worked! I sold my home in 5 days!"-Judith Rawcliff, City Island, NY\ "I sold my home using your method 6 months ago. Now I've bought 6 condominiums that I'm selling using the 5-Day Method. If anyone wants to know if this method works, have them call me!"-Jim Bilavu, San Diego, CA\ "Saw you on TV, got your book, did what it said, and sold my home in 5 days."-Mark Farley, Indianapolis, IN\ Excerpted from How To Sell Your Home In 5 Days. Copyright (c) 1998. Reprinted with permission by Workman Publishing.
The Short IntroductionMission Statement 3The Short Introduction 5The Lengthy IntroductionThe Introduction to the Lengthy Introduction 9A True Story 10Auctions, eBay, and the Internet 11Another True Story 13Like Seeing a Rainbow 14The Most Efficient Way to Sell a Home 15Yet Another True Story 16Try It 17The First Testimonial 18The Best Investment You Ever Made 19The 5-Day MethodIt Always Works 23The 5-Day Method-Day by Day 25Sounds Too GoodA Better Way to Sell Your Home 29It's Not a Trick 31Faster 33More Profitable 35No RiskNo Contract/No Risk 39Traditional Broker Contract Risk 41Auctioneer Contract Risk 43Run the 5-Day Sale First! 45Selling MethodsFree-Market Basics 49Negotiated Prices 51Outcry Auctions 53Dutch Auctions 55Silent Auctions 57Round-Robin Bidding: The 5-Day Method 59The Internet5-Day.com 63The 5-Day Forum 65Brokers, Agents, and ConsultantsLet's Talk About Brokers 69Do You Need a Broker? 71A Conflict of Interest 73What Are Brokers Worth? 75Settlement Agents 77BuyersThe {dollar}100 Dollar Bill Analogy 80The Buyer Pool 81Three Real Buyers 83End-Buyers 85Professional Buyers 87Tear Downs 89Mortgage Buyers 91Cash Buyers 93No Need to "Qualify" 95Put It in WritingYou're So Organized! 99Quick Description 101Detailed Description 103Directions 105Write the Rules 107Full Disclosure 109Are You Ready?Uh-Oh Time 112Are You Really Ready? 113Religious Matters 115Times to Avoid 117Lead Time 119Furnished or Empty? 121What to FixHow to Save Even More Money 125Have Your Home Inspected by a Pro 127Inspect it Yourself 129When in Doubt, Don't Fix It 131The Fix-It Rule of Thumb 133PricingPricing Your House 137Magic Numbers 139You Can't Start Too Low 141The AdUse My Ad as a Model 145Where to Place Advertising 147What Your Ad Should Say 149What Your Ad Should Not Look Like 151What It Should Look Like 153How to Place Classified Ads 155Calls and E-MailKeep a Log 159Fielding "Buyer Calls" 161Don't Go It Alone 163The Rule of 25 165Don't "Protect the Broker" 167Final PreparationReady 171Set 173Go! 175The ShowShowtime! 179Greeters 181Keep This Book Available 185Pace Yourself 187Managing Meanies, Soreheads, and Weasels 189Signs: Pros and Cons 193The Broker Challenge 195Remove Distractions 197Getting Initial BidsSelect a Closer 201Explain the Bidding 203Don't Tap Dance 205The Round-RobinNot Like Cold Calling 209The Longest Ten Minutes 211Transferring OwnershipHand Off All Details 215Going to Contract 217The Settlement 219Don't Cheat!Don't Be a Weasel 222Cheating Doesn't Pay 223What To DoWhat to Do If 227...If No One Responds 229...If No One Bids 231...If Someone Wants to "Buy It Now" 233...If the Bidder Disappears 235...If Your Home Is an Oddball 237...If You Change the Price 239...If You Don't Think the High Bid Is High Enough 241...If the Deal Falls Through 243...If You Get Low Appraisals 245Testing the MethodTesting, Testing 249How to Sell a Car in 3 Days 251How to Rent a House in 5 Days 253Seller's AppendixBiggest Changes from Previous Editions 257Biggest Mistakes in Previous Edition 259Pricing Worksheet 261When "Bottom Feeders" Don't Bite 263Sample Materials 265Quick Description 267Photos 269Detailed Description 271Telephone Log 273Initial Bidding Sheet 275Preparing for the Round-Robin Bidding Sheet 277Round-Robin Bidding Sheet 279Checklist 281Frequently Asked Questions 285Chain Sales 291The Buyer's SectionIf You Have Never Heard of a 5-Day Sale 295How to Buy a Home in 5 Days 297How to Bid 299Your Bid Is Not Binding 303Preemptive Bidding 305Keep Your Own Bidders List 307Testing Thresholds 309
