Inside Intuit: How the Makers of Quicken Beat Microsoft and Revolutionized an Entire Industry
The Exclusive Story behind Intuit's Hard-Won Success\ It's a modern-day David and Goliath story for the business world: a company dreamed up at a kitchen table, built on explosive PC growth, and forced to battle a giant in the race to revolutionize an industry. This is the story of Intuit, creator of renowned software products like Quicken, QuickBooks, and TurboTax-the company that beat mighty Microsoft and changed the way 25 million people manage their finances.\ Written by Intuit veteran...
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Based on exclusive interviews with cofounders Scott Cook and Tom Proulx, members of the founding team, and other key players, Taylor and Schroeder provide a detailed account of the Intuit's history, from its first days as a start-up to its current standing as a successful, billion-dollar company. Taylor is a marketing consultant who worked at Intuit for eight years; now a full-time author, Schroeder was a marketing manager at the Ford Motor Company for seven years. Annotation ©2004 Book News, Inc., Portland, OR San Jose Mercury News The fast-paced narrative by Suzanne Taylor and Kathy Schroeder provides a candid and entertaining look at Intuit and its founders.
ForewordAcknowledgmentsCh. 1California Dreamin'1Ch. 2Selecting the Starting Team11Ch. 3Of Dollars and Doubters25Ch. 4Survival 10135Ch. 5Under-Promise, Over-Deliver51Ch. 6A Customer Evangelist Culture65Ch. 7Crossing the Chasm77Ch. 8Crush Microsoft91Ch. 9Simple Is Hard109Ch. 10Playing in the Big Leagues127Ch. 11Getting the Puck on the Ice137Ch. 12A Turbo-Charged Intuit145Ch. 13Coach Campbell161Ch. 14Exit Focus. Enter Microsoft. Again.175Ch. 15One More Bill185Ch. 16Goodbye, Godzilla199Ch. 17Catching the Wave209Ch. 18No Sacred Cows219Ch. 19New Economy Insanity233Ch. 20Why Play If You Can't Win?253Ch. 21The Bennett Basics263Ch. 22A Quart of Milk, a Loaf of Bread, and a Box of TurboTax275Epilogue287AppIntuit Vision, Mission, and Operating Values291Notes301Index309About the Authors317
\ San Jose Mercury NewsThe fast-paced narrative by Suzanne Taylor and Kathy Schroeder provides a candid and entertaining look at Intuit and its founders.\ \
