International Business: Strategy, Management, and the New Realities
KEY BENEFIT: CKR is an evolving learning package that makes teaching easier and captures IB as practiced today.\ The text addresses emerging markets, the growing participation of small and medium-sized firms in international business, and examples of both international and national businesses so students can see IB from all perspectives. CKR also offers an online resource called the Educator's Consortium that supports and connects students and instructors worldwide.\ This text is for...
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KEY BENEFIT: CKR is an evolving learning package that makes teaching easier and captures IB as practiced today.The text addresses emerging markets, the growing participation of small and medium-sized firms in international business, and examples of both international and national businesses so students can see IB from all perspectives. CKR also offers an online resource called the Educator's Consortium that supports and connects students and instructors worldwide.This text is for business students and professionals interested in learning about the impact of international business and emerging markets.
I. FOUNDATION CONCEPTS 1. Introduction: What is International Business?2. Globalization of Markets and the Internationalization of the Firm3. Organizational Participants that Make International Business Happen 4. Theories of International Trade and Investment II. THE ENVIRONMENT OF INTERNATIONAL BUSINESS 5. The Cultural Environment 6. The Country Level Political and Legal Systems7. Government Intervention in International Business8. Regional Economic Integration9. Understanding Emerging Markets10. The International Monetary and Financial Environment III. STRATEGY AND OPPORTUNITY ASSESSMENT FOR INTERNATIONAL BUSINESS 11. Global Strategy and Organization12. Global Market Opportunity Assessment IV. ENTERING AND OPERATING IN INTERNATIONAL MARKETS 13. Exporting and Countertrade 14. Foreign Direct Investment and Collaborative Ventures 15. Licensing, Franchising and other Contractual Strategies 16. Global Sourcing V. FUNCTIONAL AREA EXCELLENCE 17. Marketing In the Global Firm18. Human Resource Management in the Global Firm19. Financial Management and Accounting In the Global Firm Opening Vignettes and Closing Cases at aGlanceMSBs at a GlanceA Guide to Using the CKR Knowledge Portal © (Laminated Insert)Glossary (Subject/Author/Company Index)The Educators Consortium: International Market Research and Competitive Intelligence
